Media Buyer and Planner

Do you want to join a growing and winning team?

DDL Advertising is a full service marketing and advertising agency that works with some of the best regional and national brands. We are a family first business with an awesome company culture.

We are looking for a media buyer to join the team with account management, marketing and advertising experience.

Key Responsibilities:

• Media Planning & Strategy:
• Develop media buying strategies that align with client goals and budget constraints.
• Collaborate with account and creative teams to integrate media plans with broader marketing efforts.
• Conduct market research and audience analysis to determine the best media mix for each campaign.
• Media Buying:
• Negotiate, purchase, and monitor media spots across multiple platforms (digital, TV, radio, print, out-of-home, etc.).
• Build and optimize campaigns on digital platforms (Google Ads, Meta, LinkedIn, etc.).
• Ensure efficient spend allocation across channels to maximize return on investment (ROI).
• Campaign Management:
• Monitor and adjust campaigns in real-time to ensure they meet performance KPIs.
• Analyze performance metrics to improve future media buying strategies.
• Work with analytics teams to report on campaign performance and adjust as necessary.
• Vendor & Platform Management:
• Develop strong relationships with media vendors, negotiating rates and added-value opportunities.
• Stay up-to-date with new media buying platforms, tools, and technologies.
• Budget Management:
• Manage media budgets, ensuring that all expenditures remain within the allocated amounts.
• Provide accurate forecasting and track monthly expenditures for all media buys.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 2-4 years of experience in media buying, preferably in an agency environment.
• Strong knowledge of media buying platforms (Google Ads, Meta Ads, programmatic buying platforms, etc.).
• Experience in both traditional and digital media buying.
• Analytical mindset with a strong ability to work with data to optimize campaigns.
• Excellent negotiation and communication skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Proficiency in media planning tools and analytics platforms.

Contact Stacey@ddladvertising.com with your cover letter and resume.

DDL Advertising, LLC is committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, or any other characteristic protected by law. For further information about the applicability of Federal Equal Opportunity Laws, including the Americans with Disabilities Act, the Equal Pay Act, the Age Discrimination in Employment Act.

DDL Advertising, LLC does not discriminate on the basis of gender in compensation or benefits for women and men who work in the same establishment and perform jobs that require equal skill, effort, and responsibility and which are performed under similar conditions.