What are the responsibilities and job description for the Strategic Communications Specialist position at Deerfield Group?
Role Overview
The Media Planner plays a vital role in driving business outcomes through strategic allocation and optimization of resources. This individual will be responsible for co-developing strategic media plans that effectively allocate media budgets across various channels to meet client marketing objectives.
This includes thorough market analysis and understanding customer behavior to select the most impactful channels, whether traditional or digital. The role also entails continuous monitoring and optimization of plans to ensure adaptability to changing market conditions.
Key Performance Indicators:
- Develop and implement effective media strategies that drive business outcomes
- Monitor and optimize media plans to ensure adaptability to changing market conditions
- Collaborate with internal teams and clients to define cross-channel media strategies
- Lead and prioritize multiple projects concurrently, streamlining project management
- Provide actionable insights for refining strategies and enhancing customer engagement
