Assistant Director of Communications – Social Media

Lead the creation, publishing, and execution of social media content across multiple platforms to support the NCAA’s brand and strategic goals.    

 Job Responsibilities  

• Serve as the primary social media lead and day-to-day poster for the NCAA’s national office accounts across platforms including Instagram, TikTok, Facebook, X (formerly Twitter), LinkedIn, YouTube, Threads and others.
• Plan, execute and evaluate social media campaigns aligned with broader NCAA content strategy and brand objectives.
• Maintain and grow the NCAA’s social media presence with timely, trend-aware content that resonates with target audiences.
• Apply graphic and video templates to produce engaging content; deep video editing expertise is not required, but a strong understanding of social-first visual storytelling is essential.
• Track performance metrics and pull platform analytics to inform decision-making and demonstrate alignment with strategic goals.
• Support internal and external partners through social activations, particularly around Championships, DII and DIII initiatives.
• Ensure brand consistency by following NCAA social media style guides and established voice and tone.
• Stay on top of platform updates, trends, and emerging best practices to ensure NCAA content remains relevant and innovative.
• Translate digital and written content into compelling social media storytelling that champions student-athlete experiences.
• Foster strong working relationships with internal teammates and external stakeholders. 
• Other duties as assigned.

Job Requirements      

• High school diploma or equivalent required; bachelor’s degree preferred in communications, marketing, digital design, journalism, or a related field.
• 2–3 years of experience in social media management, digital content creation, or publishing.
• Proven ability to run brand social accounts and create platform-specific content optimized for each audience and format.
• Demonstrated experience using social media scheduling and publishing tools such as Sprout Social; experience with project management tools like Asana and familiarity with social listening tools is a plus.
• Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, etc.) and or other templated design platforms.
• Sharp attention to detail and strong organizational skills are a must.
• Familiarity with current digital trends, memes, and best practices across platforms.
• Ability to synthesize analytics and insights to inform creative decisions and strategic direction.
• Basic knowledge of mobile photo/video capture and social-first editing techniques.
• Understanding of college and pro sports culture, with a passion for elevating the student-athlete voice. 
• Estimated Travel Required <30%.
• This position will be based out of the national office in Indianapolis, Indiana.  Current work environment is hybrid; 3 days in the office and 2 days are remote.

Key Competencies

• Teamwork | Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way. 
• Resourcefulness | The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints.
• Attention to Detail| Allocates cognitive resources to achieve thoroughness and accuracy when accomplishing tasks, no matter how small or large.

• Problem Solving| ​Identifies and analyzes problems; weighs relevance and accuracy of information; generates and evaluates alternative solutions; makes recommendations. 

• Project Management | The discipline of planning, organizing and managing resources to bring about the successful completion of a specific project.

Core Values

• LEADERSHIP| We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.
• INCLUSION| We seek and incorporate different perspectives and experiences to drive innovation and impact.
• COMMUNICATION| We commit to an environment of openness to build trust and make timely decisions.
• COLLABORATION| We work together, based on mutual respect, to lead and serve our stakeholders.
• ACCOUNTABILITY| We take ownership for our actions and results to add value every day.