What are the responsibilities and job description for the Manager, Social Media & Corporate Communications position at Lensa?
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Job Description
Location: 9045 River Road, Indianapolis, IN 46240
hybrid options
Company Overview
Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.
Summary
This position will develop and execute a social media strategy and strategic internal and external communications to achieve business objectives and brand building and expand reach. Key responsibilities include collaboration with multiple internal functions; content development and posting; reporting of analytics; audience engagement; and coordination of conferences, trade shows, and events.
Responsibilities
Job Description
Location: 9045 River Road, Indianapolis, IN 46240
hybrid options
Company Overview
Performing over 80 million locates annually, USIC is the most trusted name in underground utility damage prevention. USIC also provides a full suite of utility services throughout North America. Our Mission: to deliver quality, efficient, safe, and innovative solutions to protect our partners’ infrastructure and critical assets. Our Culture is known as Living the SAFE-LIFE: Protecting Infrastructure, Protecting Our Communities, Protecting Ourselves.
Summary
This position will develop and execute a social media strategy and strategic internal and external communications to achieve business objectives and brand building and expand reach. Key responsibilities include collaboration with multiple internal functions; content development and posting; reporting of analytics; audience engagement; and coordination of conferences, trade shows, and events.
Responsibilities
- Develop and execute social media strategies for four affiliate companies; create posts in collaboration with marketing team and business function leaders; monitor, respond to, and engage with audiences on multiple platforms; track and report on engagement, impressions, and audience growth on a monthly basis
- Develop and format content and graphics for internal and marketing communications, i.e., digital ads, emails, intranet posts, presentations, newsletters, web copy
- Manage aspects of search engine marketing campaigns, including content development and reporting of analytics
- Update website content via content management system
- Maintain brand standards for all deliverables
- Assist with coordination of conferences and trade shows
- Occasional need for travel – Travel expenses paid by company.
- 5 years of experience in social media management in a corporate setting
- Bachelor’s degree in social media management, digital marketing, media communications, or affiliated major
- Strong communication and project management skills
- Experienced in writing and editing – submission of writing samples required
- Ability to create basic graphics
- Proficiency with Adobe Creative software and Microsoft PowerPoint and Excel
