What are the responsibilities and job description for the Senior Marketing Insights Analyst position at Definitive Healthcare, US?
Location Preference: New Jersey or Massachusetts
Key Responsibilities:
- Analyze the performance of pharmaceutical marketing campaigns across various channels, including email, digital, and other non-personal promotional channels.
- Identify areas for improvement and provide actionable recommendations to enhance campaign engagement, effectiveness and ROI.
- Monitor and report on key performance indicators (KPIs) to track campaign success and make data-driven decisions.
- Tap into a variety of data and information sources to provide answers to key business questions, including internal and external reports and dashboards, primary and secondary research sources, etc.
- Prepare presentations which present findings and insights to stakeholders in a clear and compelling way.
- Act as a trusted advisor to stakeholders, providing timely and relevant insights to support decision-making.
- Assess targeting strategies to ensure campaigns reach the most relevant and high-potential audiences.
- Utilize data and market research to understand audience behaviors, preferences, and needs.
- Provide insights on how different messaging and content drives engagement with different audience segments.
- Analyze website behavior to provide insights into visitor behavior and opportunities to improve customer experience and engagement
- Review market research to stay informed about brand drivers and barriers, broader market and competitor information, and emerging opportunities.
- Research competitor marketing strategies
Qualifications:
- Minimum of 10 years of experience in an analytics role, with at least 5 years experience in pharmaceutical marketing analytics.
- Strong understanding of pharmaceutical marketing strategies, including both consumer and HCP marketing.
- Experience working with marketing datasets across multiple channels (email, display, TV, social media, search, etc)
- Strong quantitative, mathematical skills and understanding of basic statistics.
- Proven abilities to mine data and bubble up insights that are actionable
- Exceptional information visualization and presentation skills, including experience with PowerPoint.
- Attention to detail and thoroughness in data and presentation review
- Proactive self starter and highly responsive to stakeholder needs.
- Excellent critical thinking and problem-solving skills.
- Superb personal time management skills, highly organized, have the ability to multi-task, prioritize workload and meet deliverables
- Experience with web analytics tools such as Adobe Analytics, Google Analytics.
- Working knowledge of visualization tools such as Tableau, Qlik, Power BI preferred.
- Working knowledge of SQL preferred.
