What are the responsibilities and job description for the Degree Wellness is hiring: Marketing Manager in Jacksonville position at Degree Wellness?
Benefits :
Bonus based on performance
Employee discounts
Health insurance
Paid time off
Wellness resources
About Degree Wellness :
Degree Wellness® is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.
Position Overview :
Degree Wellness is embarking on an exciting national franchise expansion, and we need a hardworking, collaborative, get-it-done individual to help drive our marketing efforts.
This role encompasses a wide range of responsibilities, including managing national marketing agencies, supporting franchisees, helping to shape brand equity and aiding the brand’s performance marketing efforts. We operate in a fast-moving, startup-like environment with lots of responsibility and growth for those who can handle it. We need a Marketing professional who is a self-starter, clear communicator, and can juggle multiple competing priorities.
If you feel up for the challenge, we’re excited to learn more about you and to tell you more about this opportunity.
Responsibilities :
Own all franchisee-focused marketing efforts, including but not limited to :
Project manage agency partners to ensure they are achieving the best marketing outcomes for our franchise partners
Own the onboarding of marketing-related deliverables for new franchisees, in coordination with agency partners and internal technical colleagues (i.e. website landing page, social media accounts, grand opening marketing plan etc.)
Train and educate franchisees on pre-sales marketing plan and strategy
Develop marketing playbooks to help franchisees execute local, grassroots marketing effectively
Manage the brand’s email marketing strategy and execution
Support daily marketing requests including design item requests & approvals
Test, track, and analyze traditional and digital marketing campaign performance
Conduct marketing calls and presentations with franchisees
Manage franchisee communications and public relations
Collaborate with design and development teams on new website launch
Manage marketing assets and collateral to brand standards
Develop and manage social media content calendar including content development, in conjunction with the brand’s Social Media Manager
Assist in the creation and implementation of a customer loyalty program
Lead the relationship with national marketing agencies to help drive traffic and ROAS for franchise partners, while also guiding creative direction, social media strategy, and asset production
Own Monthly Newsletter and Limited Time Offer (LTO) calendar, including planning and all elements of execution
Act as a brand advocate to all stakeholders – internal and external
Requirements :
Bachelor’s degree in marketing, advertising, or business-related field
Minimum 2-5 years of experience with an agency and a track record of success
Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)
Ability to oscillate between contributing to the brand’s performance, engagement and brand marketing efforts.
Proactive and detail-oriented with a desire to learn
Ability to establish effective and positive working relationships with a diverse group of people at many professional levels
Proven project management experience and the ability to prioritize
Proven analytical skills with the ability to work autonomously in a fast-paced environment
Comfortable implementing structure and process in an entrepreneurial environments where it may not exist
Excellent verbal and written communication skills to foster collaboration with Franchisees
Willingness to present publicly at meetings, during webinars and conferences
Proven ability to multitask
Proficient in Canva and Microsoft Office
Other Considerations :
5% travel (including training at HQ in Jacksonville, FL)
Franchise experience
This is a remote position.