Diretor Of Sales & Marketing

Job Summary

The Director of Sales & Marketing (DOSM) must take the lead role in driving budget-level revenues -- property –wide and in all revenue centers. He or she must manage and participate in the direct sales effort in the group, catering, corporate transient, and leisure markets. The DOSM supervises the Revenue Manager via a dotted line. This individual is responsible for creating and implementing the property’s marketing plan including advertising, direct mail, electronic marketing, public relations and revenue management, as well as direct sales. He or she is responsible participating in the budgeting and forecasting process of property revenues and of sales and marketing expenses.

Essential Functions

·       Direct all facets of the group, transient and catering sales efforts to meet or exceed budgeted revenue and department profits.

·       Develop and implement the annual marketing plan, monitoring all initiatives for measurement against desired results.

·       Lead the marketing planning and implementation of all revenue centers, including group, corporate transient, leisure, catering, golf club, spa, health club and restaurants.  

·       Work with in-house managers, executives and outside agencies, develop and implement plans for advertising, direct mail, e-marketing, and public relations.    

·       Develop and manage annual group rooms and catering budgets to achieve revenue targets in a cost effective model.

·       Work in tandem with the Rooms Director to establish room pricing and yield management practices to maximize rate and occupancy within varying supply and demand conditions.

·       Work with the Controller and Rooms Director on resort-wide revenue budgeting and forecasting.

·       Establish team and individual booking and consumption goals for the sales and catering departments.

·       Direct the sales and administrative effort on a day to day basis in accordance with objectives outlined in the Marketing Plan and Core Systems Manual.

·       Take a lead role in assisting, coaching, training, motivating and counseling of all sales and catering managers and marketing staff.

·       Stay abreast of industry and competitive trends and make recommendations of changes which would impact operations and/or demand.

·       Oversee direct sales activities including road shows, blitzes, group promotions and familiarization trips.

·       Prepare all monthly reports for Benchmark and owners on a timely and accurate basis.

·       Be fully literate on all applicable computer systems including Delphi, Excel, Word, Outlook and Power Point.

·       Assist all Division heads in establishing quality product standards and service levels that establish the property as a 4-star competitor.

Other Duties

·       All Associates are required to fully comply with hotel and departmental rules, regulations and policies for the safe, secure, effective and environmentally friendly operation of the hotel facilities.   Examples include, but are not limited to lost and found procedures, emergency procedures, recycling efforts, etc.

·       Attend and participate in all hotel and/or departmental meetings, training sessions and other information meetings.

·       Regular attendance in conformance with hotels standards is essential to the successful performance of this position.

·       Comply with hotel grooming standards for both uniformed and non-uniformed associates.

·       Comply with hotel service and behavioral standards towards our guests, vendors and fellow colleagues, including, but not limited to ensuring proper phone etiquette, courteous and respectful behavior and maintaining a friendly and positive attitude.

·       Perform all other duties as directed by management that are consistent with the policies and procedures of the hotel.

Working Conditions & Physical Requirements

Qualifications