What are the responsibilities and job description for the Brand Manager position at Della Infotech?
Job Title : Brand Manager
Duration : 9 months,
Location : New York City, NY
Profile :
We're seeking a Senior Brand Manager. Status quo will not deliver our ambition - we want someone who thinks differently, takes risks, is bold in action and drives for results. We are looking for a combination of strategy, creative capability, analytical acumen, cultural connection, flair, commercial orientation, as well as strong personal passion for Crown's brand purpose to rally belief around this iconic brand. The type of person we are seeking is already excited by what they are seeing and hearing from Crown, is curious about our consumers and is energized by the prospect of creating a new legacy. They are a strong instinctive marketer - a thought leader who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. They will be someone who effortlessly builds great relationships at all levels.
Key Outputs / Deliverables :
- Brand leadership of one of the most critical brand variants for Diageo - Crown Royal Apple - including strategy, performance, P&L and execution. Cultural curiosity in NBA, Fashion, Art required. Moreover, tied closely to this is stewardship of all the Flavor Variants for Crown, including any Innovations.
- Execute the Positive Drinking platform : we want to help change the way the world drinks for the better and are committed to reducing alcohol-related harm. The SBM will spearhead this work stream.
- Steward the brand's purpose platform, which is one of the most iconic and known platforms of all spirit brands, the Purple Bag project.
- Partner with US brand leadership in establishing and leading the Super Premium Convenience category pioneered by Crown Cans national launch, crucial P&L management and innovation strategy
- Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan
- Showing up as a mentor and role model for the rest of the extended team driving thought leadership and hands on coaching
Experience
Additional Information :
