Lead Social Media Marketing Specialist

Marketing Lead Specialist, Government and Public Sector

Are you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest social media and marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing thought leading social media campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs?

Recruiting for this role ends on March 31, 2025.

Work you'll do

The Social Media Marketing Lead Specialist will support the Government and Public Services (GPS) industry practice and have responsibility for thought leadership projects across our portfolio of business. The Marketing Specialist will work closely with the GPS marketing team and GPS leadership to differentiate the Deloitte brand, drive Deloitte's business priorities forward, deliver innovative social media marketing strategies, and work side by side with GPS leadership. This role will report to a GPS Marketing Manager or Senior Manager. Specific areas of focus include:

• Content/Thought Leadership marketing: Develop and execute social media marketing campaigns to promote business, industry and leadership insights and position Deloitte's leaders as experts in their fields
• Social Media Strategy: Creation and implementation of full social media plans for Deloitte's leaders to build awareness of Deloitte's GPS practice in the market
• Project Management: Assist in the development, maintenance, and execution of GPS thought leadership marketing campaigns
• Writing: Comfort with drafting LinkedIn copy for multiple leaders that is true to each leader's persona and voice to clearly articulate
• Content Development: Assist in the developing and editing of social media content for consistent messaging and clear voice
• Impact Reporting: Gathers ROI data for use in executive-level reports, focusing on data storytelling, including how the data will inform future content and the overall impact of social media leader marketing on GPS growth and brand positioning
• Presentation Skills: Preparing and presenting monthly content calendars/results to managers and stakeholders

Attributes you possess:

• Strong sense of accountability and ownership, with an ability to manage projects and clearly communicate your results back to stakeholders.
• Energy and Creativity. Strong business acumen and ability to prioritize. Equal parts creative and analytical.
• Self-Starter and Resourceful. Ability to work in a cross-functional role, comfortable with ambiguity and ability to leverage various resources to help inform work.
• Service Minded. Ability to manage up and proactively communicate project progress to deadlines.

The team

Deloitte's Marketing and Communications team provides value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.

The ideal candidate will be an experienced marketing professional - with a strong desire to grow in industry knowledge and professional services marketing- with an ability to work collaboratively with individuals at all levels of a matrix organization.

Qualifications

• Bachelor's degree required (Business, Marketing or Communications preferred)
• 6 year of post-college marketing and communications career experience
• Experience with managing social media channels to reach business goals
• Experience with content marketing techniques; audience segmentation, personas
• Marketing & Communications Fundamentals: Experienced understanding of marketing and communications basics to drive business goals
• Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve
• Excellent spoken, written communication, interpersonal, and relationship building skills.
• Ability to work in a multi-layered matrix organization serving many leaders.
• Must be legally authorized to working in the United States without the need for employer sponsorship, now or at any time in the future.

Preferred Skills:

• Experience working within the government professional services market
• Experience with social media analytics tools
• Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
• Strong team player with the ability to work in a matrixed organization with a virtual team
• Proficiency in MS Office Products including Word, Excel and PowerPoint

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,800 to $133,900.

Information for applicants with a need for accommodation: https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html