What are the responsibilities and job description for the Social Media and Marketing Specialist position at Glacier Health and Development Center?
Job Overview
We are seeking a creative and results-driven Social Media and MArketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence across various platforms. This role requires a keen understanding of social media trends, audience engagement, and content creation to drive traffic and increase brand awareness.
Responsibilities
- Develop, implement, and manage social media and marketing strategies that align with business goals.
- Create engaging content for various platforms, including Facebook, Instagram, Twitter, Google, LinkedIn, and professional conferences.
- Utilize tools like Buffer to schedule posts and monitor social media performance.
- Conduct social listening to gather insights on audience preferences and industry trends.
- Collaborate with the graphic designers to produce visually appealing graphics using Adobe Illustrator and other design software.
- Monitor, analyze, and report on social media metrics to measure success and optimize strategies.
- Engage with followers by responding to comments and messages in a timely manner.
- Visit partner organizations and support understandings of the agency program offerings
- Conduct research to stay updated on industry trends and competitor activities.
- Assist in public relations efforts by promoting company news and events through social media channels.
- Capture high-quality photographs for use in social media campaigns.
Qualifications
- Proven experience in managing social media accounts for brands or organizations.
- Strong knowledge of social media platforms, tools, and best practices.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator).
- Experience with e-commerce platforms is a plus.
- Excellent written and verbal communication skills with a knack for storytelling.
- Ability to work independently as well as collaboratively within a team environment.
- Strong research skills with the ability to analyze data and make informed decisions.
- A passion for photography is highly desirable.
If you are enthusiastic about leveraging your creativity in the digital space while driving engagement and growth for our brand, we encourage you to apply for this exciting opportunity!
Job Types: Full-time, Part-time
Pay: $19.92 - $21.74 per hour
Expected hours: 12 – 35 per week
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: Hybrid remote in Richmond, VA 23226
Salary : $20 - $22
