What are the responsibilities and job description for the MBA Intern, Commercial/Customer Strategy (Summer 2024) position at Delta Air Lines, Inc.?
The purpose of the Commercial & CX Strategy MBA program is to build a strong, diverse, and values-driven leadership pipeline for Delta. With ever changing business needs, Delta seeks MBAs to solve some of Delta’s biggest challenges and ensure a competitive stance in the marketplace. This 12-week summer internship program revolves around one strategic project from one of the below Commercial and CX departments located in our Atlanta headquarters:
- Design onboard and airport product improvements that reach millions of annual travelers or deep dive into customer data to understand trends and develop action plans to improve the CX.
- Investigate competitors’ pricing actions, initiate sales and other promotions to maintain market share. Analyze and understand the complexities of airline consumer behavior and devise creative strategies for capturing additional revenue through varying the supply of our product.
- Develop recommendations for process improvements for reservations centers, call-handling, and segmentation to improve customer service, employee engagement, and maximize cost efficiencies.
- Maintain the competitiveness of Delta.com by developing online marketing strategies and identifying incremental digital revenue streams.
- Leverage data to develop promotion and channel strategies to drive incremental passenger revenue or improve our values-led communication strategies with our customers.
- Improve collaboration and find synergies with our Joint Venture partners.
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