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Director / VP Marketing

Dento USA
Beach, FL Full Time
POSTED ON 2/8/2025
AVAILABLE BEFORE 4/7/2025
Company Overview:

Dento USA, a subsidiary of Dentognostics AG, is a leader in oral wellness innovation, transforming dental care through state-of-the-art technology. Our flagship product, OralFitnessCheck™, provides real-time, chairside salivary testing that empowers clinicians to offer personalized, proactive care. We are dedicated to revolutionizing the dental industry with products that enhance patient outcomes and drive practice growth.

Position Summary:

The Director / VP Marketing will be a key Dento USA executive team member, responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, product adoption, and market penetration. This leader will be tasked with building a strong brand presence, leveraging digital platforms, and executing campaigns that resonate with dental professionals and patients alike. The ideal candidate will have significant experience in the dental industry, a strong background in brand management, and expertise in digital marketing strategies.

Key Responsibilities:

Strategic Leadership:

  • Develop and implement a marketing strategy that aligns with Dento USA’s business goals and positions the company as a leader in the oral health diagnostics space.
  • Drive brand positioning, messaging, and go-to-market plans to enhance brand equity and market share.
  • Lead cross-functional teams in the execution of marketing initiatives, ensuring alignment with sales, product, and operations.


Brand Management:

  • Manage the Dento USA brand, ensuring consistent and compelling messaging across all channels.
  • Develop and oversee brand campaigns, including advertising, content creation, and promotional activities, to build a strong market presence.
  • Monitor market trends and competitor activities to identify opportunities and risks for the brand.


Digital Marketing and Platforms:

  • Lead the digital marketing strategy, including SEO/SEM, social media, email marketing, and digital advertising to drive engagement and lead generation.
  • Optimize Dento USA’s digital presence, including the website, social media, and online content, to enhance user experience and improve conversion rates.
  • Utilize data analytics and insights to measure campaign performance and refine strategies for maximum impact.


Product Marketing and Launches:

  • Develop and execute product launch plans to drive awareness and adoption of new and existing products.
  • Collaborate with R&D and sales teams to create compelling product positioning, sales collateral, and training materials that highlight the value proposition of Dento USA’s offerings.


Customer Engagement and Education:

  • Design and implement customer engagement strategies, including webinars, educational content, and events that strengthen relationships with dental professionals.
  • Partner with industry influencers and key opinion leaders to enhance brand credibility and expand reach.


Leadership and Development:

  • Manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
Qualifications:
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • Minimum of 8-10 years of marketing experience, with at least 5 years in the dental or healthcare industry.
  • Willingness to take on all types of jobs and deliver exceptional results is a must.
  • We are scaling and everyone must pitch in to help the team win - team player approach must be a core strength.
  • Proven track record in brand management, digital marketing, and product launch strategies.
  • Strong understanding of the dental market and its unique dynamics, including experience working with dental professionals and practices. DSO experience a must.
  • Expertise in digital platforms, including SEO/SEM, social media, and digital analytics tools.
  • Exceptional leadership, communication, and project management skills.
  • Data-driven mindset with the ability to analyze performance metrics and translate insights into actionable strategies.


Why Join Dento USA?
  • Be part of a dynamic company that is redefining the future of dental care through innovation.
  • Lead the marketing efforts for a brand committed to improving patient outcomes and advancing the dental industry.
  • Opportunity to work with a passionate and driven 


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