Integrated Client Lead - Financial Services

The ICL is passionate about forming, creating, driving, and maintaining successful client (new and existing) relationships, while successfully interacting with senior/executive level clients, driving revenue expansion and long term client retention. ICLs focus on outcomes-based Solutions & Delivery execution in order to ensure the client business strategies and experience transformation objectives are achieved.


ICLs are expected to have a diverse set of skills to drive business agility – including a strong Growth and Client Services mindset, while operating customer level P&L’s. These leaders are entrepreneurial and prefer to build rather than maintain businesses with a strong customer-centricity mindset in addition to their excellent ability to cultivate enduring customer relationships. To that end, ICLs should be facile to work across a complex agency holding company environment to design solutions, delivery teams, and new business initiatives leveraging the full suite of dentsu services.

The Financial Services ICL should have deep industry understanding and expertise that can be leveraged to shape engagements based on market trends, regulatory environment, and industry-specific client challenges. This is especially key for highly regulated industries such as Financial Services and other specialized categories.

Job Description:

Key Responsibilities

This individual manages growth and evolution of multiple ‘new logo’ and existing client relationships in Financial Services. Additionally, the ICL will lead complex multi-dimensional engagements that combine Media, Creative and Customer Experience solutions that may include Strategy, Commerce, Loyalty, CRM, Data, Analytics, Identity, and Marketing Technologies. This person is a high-energy leader with the ability to expand customer relationships by presenting new strategies and innovative ideas to solve Experience Transformation challenges & opportunities.

The ICL is experienced in all facets of financial services – including trends, products, and solutions that support both marketing and enterprise initiatives. Additionally, the ICL has expertise in leading teams of Client Service and Practice professionals as well as multidisciplinary teams in a matrixed environment. These individuals also have a strong operational acumen in operating their customer’s businesses to meet and exceed financial targets.

· Responsible for a portfolio of 10-20 new logo client targets within Financial Services. And, a combined target of $7M in new annualized TCV revenue generated each year.

· Owns the overall client satisfaction and the continuing growth and evolution of the client relationships. Accomplished by driving and overseeing successful delivery of work product, while cultivating strong client relationships.

· Actively collaborates with dentsu brands / practices to develop new logo sales targets, accelerate integrated solution management, ensure seamless client service, and develop cross-sell plans.

· Leadership and guidance to Practice Account Directors and Engagement Leaders, focused on delivering value, ensuring quality. Also, responsible for mentoring employees to elevate skills and opportunities for career advancement.

· Executive engagement, client expectations, value reinforcement, cross-sell, required to be strategic about engagement strategies with SVP, EVP, and C-level relationship building.

· Effectively manages all commercial aspects of the client relationship including contracts, pricing, profitability, revenue and profit forecasting.

· Accurately plans and forecasts revenue to achieve net revenue and margin targets.

· Directs team activities to ensure full collaboration and partnership and leveraging the company’s full complement of resources to support the business.

· Teams with Alliance partners through proactive relationship development with Account Executives, pipeline mapping and joint account planning in order to enable co-selling of products and services to dentsu customers, as well as solutions to partner customers.

· Develops and drives growth & account plans, processes, and strategies that improve results for customers, while growing the customer portfolio.

· Continually increases knowledge of the new logo client’s business (and industry) often serving as the customer’s first line consultant.

· Provides leadership and direction to Practices and Capability teams, fully leveraging all direct and indirect resources and ensuring optimal levels of productivity, service, communications, and quality for assigned customers.

· Effectively plans work, proactively communicates changes, and troubleshoots problems, assuring that the customer and company commitments are kept.

· Leads Financial Services pursuits and RFPs. Actively works closely with the Growth, Capability, and other teams to develop proposal/presentation content and strategy for new business pitches.

· Effectively “on-boards” new customer relationships.

· Stays current with industry trends and best practices to proactively sell fit for purpose solutions and innovation.

· Regularly promotes agency services, brands, and solutions with industry narrative across key social channels and event marketing opportunities.

· Contributes to the development of industry and capability solutions as designated Center of Excellence leads where assigned.

· Leads planning and presence at Financial Services events.

Qualifications

· Bachelor's degree required

· Minimum 10-years experience in Financial Services, most notably in senior marketing roles

· Minimum 5-years experience in customer services/customer management in an advertising agency, marketing company, or client-side marketing

· Experience in Marketing Services, MarTech, Full-funnel Media, Creative, and CRM/CXM

· Digital Marketing

· Multichannel/Integrated Marketing

· Campaign Management

· Relationship/Client Management

· Account Planning and Strategy

· Ability to lead both internal (customer, creative, development, production, etc.) and client teams

· Understanding of data analytics for multi-channel results analysis and recommendations

· Business acumen to develop and manage budgets/forecasts/ pro forma

· Exceptional written and verbal skills, including presentation and client engagement

· Ability to multi-task and work well in a fast-changing environment

· Consistent, keen attention to detail; successfully deliver on high expectations

· Advanced Word, Excel, and PowerPoint skills

Location:

New York

Brand:

Dentsu Solutions

Time Type:

Full time

Contract Type:

Permanent