Associate Director, Content

Company Description

Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.

Carat Content helps brands reach and deepen their connections with consumers, in a world where the points of connection, engagement and transaction are converging around content. With a specialty in combining the art of storytelling with media science and research, we design meaningful and relevant branded content solutions that deepen consumer identification and brand loyalty. Sitting within Carat, in partnership with the Carat Media Strategy, Planning, Investment and Insights teams, Carat Content maximizes and leverages brand spending and media-led content with publishers, through the lens of a content strategy.

Job Description

Carat Content is looking for an Associate Director working on the content strategy for one of America’s largest Automotive Manufacturers, which includes development, implementation and measurement. This Associate Director will partner with SVP Director on all content related elements of the Brand including designing and executing a brand content strategy, cultivating new content opportunities and managing and creating never-been-done entertainment relationships for the client. It is an integral role in providing creative innovation, as well as strategic and organizational insight to the client for the continued expansion across all branded entertainment and content initiatives.

This role is for a content-focused advertising and marketing professional who possess a strong background in designing content solutions, identifying, negotiating and activating branded entertainment integrations, program management, total communication planning, production, execution and program analytics. This position requires an assertive, highly motivated team player displaying the ability to work effectively under pressure within a fast-paced and dynamic environment. This candidate will embody strong organizational skills, attention to detail, the ability to manage a diverse project load, will be a creative problem-solver with strong oral and written communication skills and a creative/strategic thinker with the ability to generate and build on ideas.

• Support and contribute to the overall vision and management of brand content & brand entertainment initiatives on behalf of our clients
• Upstream development of content opportunities for consideration based on objectives and strategies set forth by client/Carat
• Respond to the business, marketing, brand, communications objectives with content-based solutions rooted in strategy and aligned with data and insights
• Support development of paid, owned and earned media ecosystems that flow from the strategy defined and ensure the insights identified are actionable and executed flawlessly
• Stay atop of current content and technology trends and how those may impact the client business
• Maintain close working relationship with client and Brand teams to understand business goals, objectives, product and messaging
• Cultivate & establish key relationships within the entertainment industry – from production companies, to networks, to agencies, to show runners, to transportation coordinators
• Actively pursue innovative opportunities in the entertainment arena for client; cultivate existing relationships
• Create, scout, develop and negotiate first-to-market media integration ideas that align strategically with brand direction / launch plans and amplify annual upfront buy programs
• Establish and maintain positive relationship management with all clients, TV networks, movie/production studios, talent partnerships, vendors, etc. to build meaningful and rewarding programs that includes content expressed in the following ways -- original content, branded entertainment, integrations, social, UGC, PR, and virtual/experiential
• Assist in designing and executing activation plans (agency & client reviews) and extensions
• Assist in the creative and production review / approval process – internal & client
• Development and execution of timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, ongoing team communication and meeting materials for program
• Serve as cross-agency content liaison
• Manage, develop and execute program metrics/recaps/summaries as dictated by agency/client guidelines and systems
• Overall budget management – manage financial aspects of projects: plan and supervise budgets, open purchase orders, collect invoices, close jobs, etc.
• Must travel to oversee program success and support activation where necessary; ensure program needs are met
• Ensure team process consistency and Carat/client quality assurance

Qualifications

• 5 years prior experience in digital, broadcast, experiential, advertising, and PR production services or related field
• Experience designing and producing brand partnerships
• Shows entrepreneurial spirit, leads and encourages new break-through ideas and is team-oriented
• Experience in working across several different organizations at a given time
• Experience forming strong working relationships with all clients, agency and partners/alliances personnel
• Ability to address difficult issues, work under pressure, follow-through and solve problems quickly in the face of challenges
• Organizational skills and ability to manage multiple projects simultaneously
• Software/Program Proficiency:  Microsoft Office, PowerPoint, Excel, Outlook, and all Social media platforms

Additional Information

Benefits

• Comprehensive healthcare plans
• Flexible Time Off (Unlimited PTO)
• Paid Maternity and Paternity leave
• 401k

About Us

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Carat is an agency of dentsu.

Additional Information

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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