What are the responsibilities and job description for the Paid Search Manager position at DerbySoft?

Who is Derbysoft?

DerbySoft has been a global technology leader serving the world's top travel brands since 2002. We're redefining hotel distribution and digital marketing through innovative solutions that connect travel suppliers, distributors, and media partners. With our expansion into digital marketing, DerbySoft is investing in our SaaS advertising platform to deliver cutting-edge business intelligence, bidding automation, and connectivity for hotel chains and marketing agencies. Our goal is to drive bookings and revenue with maximum ROI through advanced technology.

What Do We Do?

DerbySoft reinvents its business constantly and has entered the digital marketing space in order to drive growth through technology. DerbySoft is uniquely positioned to deliver the #1 marketing platform for the hotel industry and investing accordingly. Click is our SaaS advertising platform. It integrates business intelligence, bidding automation as well as connectivity and caching. The platform allows hotel chains and marketing agencies to budget, automate and control digital marketing campaigns across multiple media partners, ultimately driving bookings and revenue at the highest ROI.

Who Will Be Your Team?

You'll join a cross-functional squad within the Marketing Services Department, working alongside sales, product managers, engineers, and UX / UI designers. Together, this dynamic team of passionate experts collaborates with leading hotel brands and platforms like Google, TripAdvisor, Trivago, and Kayak. Your collective mission? To build the best PPC platform in the digital travel industry, driving innovation and excellence through teamwork and top-tier talent.

What Will You Do?

As a PPC Manager, you'll drive the success of our PPC services by managing campaigns, playing a pivotal role in supporting the sales process, ensuring client satisfaction, and shaping the development of our SAAS product by contributing your PPC expertise. You'll serve as the subject matter expert within DerbySoft, acting as the go-to for PPC strategies and training international team members as needed. Your key duties include :

Campaign Management : Design, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and metasearch engines (e.g., Google Hotel Ads, TripAdvisor, Trivago), aligning strategies with client goals.
Bid Optimization : Refine bidding strategies to maximize ROI while ensuring cost-effective ad placements.
Performance Analysis : Monitor and analyze campaign performance using Click and tools like Google Ads, delivering actionable insights to enhance results.
Reporting & Insights : Prepare detailed performance reports and lead quarterly business reviews (QBRs) with clients and key partners, providing strategic recommendations.
Client Success : Serve as a trusted advisor to clients (hotel marketing teams), ensuring they use Click effectively to meet their objectives. Offer guidance on campaign planning and execution, building long-term relationships and driving retention.
Sales Support : Collaborate with the sales team to showcase the value of PPC services, providing compelling insights and presentations to prospective clients.

What Do We Need?

Experience : 4 years of professional PPC experience, with hands-on management of campaigns (Google Ads, Bing Ads). Experience with metasearch platforms (e.g., Google Hotel Ads, Trivago) is a strong plus.

Client Skills : Proven ability to manage client relationships and deliver exceptional service.

Analytical Mindset : Data-driven with strong skills in analyzing PPC performance metrics and identifying growth opportunities.

Communication : Excellent verbal, written, and presentation skills in English; bilingual Spanish is a plus.

Technical Proficiency :

Expertise in PPC platforms like Google Ads (Search, Display, Hotel Ads), Bing Ads, including campaign setup and optimization.

Proficiency in bid management and automation tools (e.g., Google Ads Editor, Smart Bidding, Performance Max / PerformanceMax for Travel Goals).

Experience with PPC analytics tools, such as Google Analytics (for conversion tracking and attribution) and Google Tag Manager.

Knowledge and practical use of Google Scripts is a big plus.

What Do You Bring to the Table?

A proactive, self-starting attitude with a passion for PPC excellence.

Strong organizational skills and the ability to prioritize in a fast-paced environment.

A client-centric approach, focused on understanding and meeting their needs.

A growth mindset, eager to learn and adapt in a dynamic setting.

Attention to detail and a creative, problem-solving spirit.

Resilience and a hands-on approach, thriving in a startup-like culture.

Our Preferences

Background in travel or hospitality marketing.

Experience in high-growth or startup environments.

Knowledge of hotel revenue management principles.

Google Ads certification.

Experience identifying business needs to design new products and services

Proficiency in GSuite (Gmail, Drive).

Why Work at Derbysoft?

Competitive Compensation : Attractive salary based on experience, plus annual and referral bonuses.

Benefits : Health coverage, pension plan, transport / restaurant vouchers, and free coffee to fuel your day.

Flexibility : Hybrid work options (office remote).

Environment : Casual, collaborative culture in a modern office on Diagonal in Barcelona's city center.

Growth : Work with passionate experts, leverage cutting-edge technology, and advance your career in a rapidly evolving industry.

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What are the responsibilities and job description for the Paid Search Manager position at DerbySoft?

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