What are the responsibilities and job description for the Marketing Content Specialist position at Desert Oasis Healthcare?
The Marketing Content Specialist is responsible for managing the organization’s social media and online presence and leveraging these to enhance the organization’s brand awareness. This role ensures that all content and online communications adhere to the organization’s brand guidelines, standards and applicable regulatory requirements. Monitor campaign performance and effectiveness utilizing established quantifiable key performance indicators (KPI) and metrics.
- Collaborate with vendors and contractors to manage DOHC online presence and reputation including but not limited to: MyDOHC.com, VitalSite CMS, digital content library, monthly e-blasts, PPC (pay-per-click) campaigns, SEO and SEM (search engine optimization management), and more as needed.
- Monitor social media channels for trends, feedback, and opportunities to effectively engage target markets.
- Ensure that all content and communications adhere to the organization’s brand guidelines, standards and applicable regulatory requirements.
- Create digital content that aligns with the organization’s marketing goals and objectives.
- Create and curate engaging content tailored to different market segments and demographics.
- Monitor campaign performance and effectiveness utilizing established quantifiable key performance indicators (KPI) and metrics. Generate monthly performance report for every campaign and submit to management for review.
- Perform other duties as assigned.
- High School diploma or equivalent required. Bachelor’s degree in advertising, public relations, marketing, communications, or closely related field, preferred.
- 5 years of digital marketing and advertising experience required.
- 2 years experience with search engine optimization, lead generation, and email marketing preferred.
- Ability to utilize social media as a marketing tool to create brand awareness and online presence.
- Understands website metrics and best practices; functional knowledge of HTML/CSS.
- Ability to utilize Microsoft Office applications (Word, Excel, Outlook, Power Point) and other software/applications
- Ability to effectively communicate with individuals within all levels of the organization, patients, patient family members, providers, vendors and others.
- Detail oriented and organizational skills. Ability to manage time effectively and prioritize tasks to meet established deadlines.
- At the discretion of DOHC/FHC management, this position has the potential to be a full or hybrid telecommuting position.
