What are the responsibilities and job description for the Principal Content Marketing Specialist, Video position at Esri?
Overview
Esri's Video Storytelling Team seeks a strategic marketer to help expand the reach of our award-winning films. You'll play a key role in shaping our distribution strategy, collaborating with Esri's social, PR, and marketing teams and partners like GIS influencers and National Geographic. This role focuses on developing and executing innovative plans to get our stories in front of more extensive, targeted audiences. If you're passionate about strategic marketing and ready to boost the visibility of impactful content, we'd love to hear from you!
Responsibilities
- Developing external audiences for videos Work cross functionally with Esris social media team, web team, public relations team, marking team, and others to develop opportunities for video storytelling amplification and assure that video content is best promoted across Esris social platforms (particularly YouTube)Work with Esris web team to advise on and promote the incorporation of video into online digital user experiences and assure that video UI / UX best practices are implementedWork with Esris public relations and marketing media buying teams to find and / or propose promotional synergiesWork with Esri producers on re-purposing or creating video content for digital channelsWork with studio producer on the creation of switched, quick-turn studio content for digitalLeverage existing partnerships with Esri users, influencers, and partners (such as Jane Goodall Institute, National Geographic, and more) and create new partnerships for content co-promotion and distribution
- Support video distribution among internal audiences Oversee and support a number of internal resources that help disseminate video content to key constituencies within Esri such as a monthly internal e-newsletter informing Esri staff of new video releases and maintenance of online library of produced videos for distribution to Esri staffAdvise Esri staff in Sales, Brand Marketing, and Product Marketing teams on how they can use video to communicate with their audiences in a variety of methods
- Research Liaise with Esri analytics team members to track performance of videos on digital platforms and other distribution channels in order to create reports for executive producers and advise on content strategyResearch best practices in video promotion and web interface design as it relates to video as well as stay current with video trends on social platforms and media buying opportunities on digital platforms
Requirements
Recommended Qualifications
LI-Onsite
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Total Rewards
Esris competitive total rewards strategy includes industry-leading health and welfare benefits : medical, dental, vision, basic and supplemental life insurance for employees (and their families), (k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is$85,-$, USD
About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their lifes best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esris Racial Equity and Social Justice initiatives, please visit our website .
If you dont meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
Salary : $85
