What are the responsibilities and job description for the Remote Director of Product Marketing position at Design Pickle?
About this Role
Design Pickle is looking for an experienced Director of Product Marketing to join our team and drive adoption of our product offering to new and existing customers, optimize the experience of our existing customers, and bring new products and services to market.
The ideal candidate has a strong B2B product marketing background, has managed cross-functional processes required to bring new products and services to market successfully, has excellent communication and project management skills, and has driven improvement in key business metrics, including customer acquisition cost (CAC) and customer retention.
This is a hands-on, cross-functional role that requires an innovative and iterative mindset and entrepreneurial spirit. You will be the founding product marketer who will work closely with a very experienced product, engineering, and design team. If you are customer-obsessed and aspire to make a significant impact on a company’s trajectory, this role is for you!
Reports to: Russ Perry, Chief Executive Officer
On a daily basis, works closely with Product, Sales, Customer Success, Demand Generation, and Creative teams.
Location: US-based. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.
Specific to your role, we’re looking for individuals who have…
- 7 years of experience in B2B product marketing with a demonstrated track record of strong performance
- Experience at SaaS or technology-enabled services at high-growth companies is preferred.
- Experience in creating and executing go-to-market strategies for new product launches or major updates, including positioning and promotional tactics
- Experience collaborating with cross-functional teams to define product strategy and execute impactful initiatives
- Knowledge of customer journey mapping, funnel optimization, and tactics to improve conversion rates across the lifecycle.
- Excellent written and verbal communication skills with the ability to craft compelling messaging tailored to different personas and segments.
- Strong analytical ability with the ability to analyze marketing performance metrics, identify trends, and translate data insights into actionable strategies.
- Experience in marketing automation and CRM platforms like HubSpot, Marketo, or similar tools.
Key Objectives and Responsibilities
- Bring Design Pickle products and features to market by collaborating cross-functionally to build and execute go-to-market strategies that drive engagement and revenue expansion across the customer lifecycle
- Develop and refine messaging and positioning strategies for Design Pickle products and services, ensuring consistent alignment with company tone and voice.
- Partner with the broader Marketing team to build and execute multi-channel demand generation programs (email, paid ads, SEO, etc.) that fuel lead acquisition and pipeline growth.
- Analyze the performance of campaigns across the marketing funnel, identify areas for improvement, and implement changes to improve key performance indicators (KPIs)
- Conduct market research to identify customer pain points, competitive dynamics, and emerging trends to inform product and marketing strategies.
- Leverage customer feedback to create case studies, testimonials, and other materials that enhance client engagement and drive product adoption.
- Partner with Product, Sales, and Customer Success teams to align product strategies with marketing initiatives and deliver a seamless customer experience.
- Collaborate on the creation of content strategies that support growth marketing efforts, including thought leadership, customer education, and lead nurturing.
The compensation range for this position is $140,000 to $170,000 annually. The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.
Salary : $140,000 - $170,000
