What are the responsibilities and job description for the Marketing & Promotions Director position at Destination KP?
MARKETING DIRECTOR - Destination KP
Sports Facilities Management, LLC
LOCATION: Kings Park, NY
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Destination KP is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Kings Park, NY. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Destination KP is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing Director will promote the destination as a premier sports tourism, conference, tradeshow, tournaments, and special events location at Destination KP. This position will require CRM management to evaluate bookings and ROI from executed retail strategies and marketing campaigns. The Marketing Director will have knowledge and experience in targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, manage retail merchandise, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance. The Marketing Director will work closely with the General Manager to forecast and deliver marketing and promotional initiatives.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Leadership & Management Skills & Responsibilities
- Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal-setting and timeline management
- Leads ABM campaign development and execution in collaboration with the General Manager, Business Development Director and Events Director to accomplish retail sales and revenue goal
- Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
- Develops impactful industry relationships with tourism offices and media contacts to position Destination KP as a national sports destination (and more)
- Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
- Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
- Maintain CRM system to manage efficient tracking and record-keeping and to effectively market to teams throughout the country
Tactical Skills & Responsibilities
- Collaborates with Company's in-house marketing agency to organize and execute marketing initiatives
- Exhibits the values and principles of Company including accountability, collaboration, excellence and service
- Developing digital and print content
- Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
- Manages facility presence with industry publications, trade shows, and associations
- Prepares and presenting regular reporting on marketing and retail strategy and results
- Maintains business accounts on a variety of social media presence on Facebook, Twitter, Instagram, etc. and create on-campus social media campaigns
- Conduct interviews with players, coaches, and spectators to promote facility experiences
- Oversees all aspects of the photography department, preparation, staff training, equipment use and care, quality of product (photo galleries) provided to customers and excellent customer service
- Represents the venue at various national, regional and local trade shows, job fairs, community meetings, governmental meetings, etc.
- Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
- Other duties as assigned by management
MINIMUM QUALIFICATIONS:
- Bachelor's degree in business administration, marketing, or advertising; or a minimum of 5 years' experience in a similar position
- Experience managing a marketing and/or retail budget; identifying and creating opportunities or promotions to deliver revenue goals
- Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
- Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
- Management of corporate website(s) in the WordPress platform, Microsoft Outlook, Word, Excel, and PowerPoint
- Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
- Develops content and write with company voice in mind
- Entry level or beginner knowledge in Adobe Creative Suite, specifically in InDesign and Illustrator
- Excellent interpersonal, problem solving, verbal, and communication skills
- Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
WORKING CONDITIONS AND PHYSICAL DEMANDS:
- Due to the nature of the sports facility, the Marketing Director may be expected to work varied hours including holidays and weekends
- Must be able to lift 40 pounds to waist high
- May be required to sit or stand for extended periods of time both indoors or outdoors, and squat, stoop or bend
- Must be able to work in varying weather conditions
- Will be required to operate a computer
- Facility has intermittent noise
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