What are the responsibilities and job description for the Business Analyst position at Detroit Tigers?
The Business Analyst is responsible for supporting the data strategy and business intelligence functions for Ilitch Sports Entertainment (“IS E”); more specifically, the Detroit Tigers (MLB). The Business Analyst will play a key role in driving revenue through pricing and yield management, inventory management, marketing optimization, fan engagement and other key strategies through data visualization and other solutions.
Key Responsibilities:
- Build and maintain reports and dashboards to measure, monitor and analyze operational results, efficiency, accuracy, demand, supply, elasticities, and other KPIs.
- Support pricing, inventory, and reporting decisions for all ticket products – including season tickets, partial plans, single-game tickets, group sales, and premium areas.
- Develop trended/benchmarked key performance metrics that will contribute to the profitable growth of the business.
- Analyze primary and secondary market sales transactions for use with ticket pricing and inventory management decisions.
- Support ticket sales lead strategy, including execution of campaigns, data collection, segmentation, lead scoring and lead distribution in collaboration with the CRM department.
- Evaluate fan engagement data to improve fan experience and inform marketing strategies.
- Establish processes that promote the dissemination, usage and adoption of analytics and research insights across the organization.
- Perform ad hoc analysis to assist with strategic planning and business development.
- Partner with key stakeholders (including sales & service, marketing, finance, and engineering) to meet analytical needs and continuously improve our capabilities.
Required Knowledge, Skills and Abilities:
- Bachelor's Degree required (Business or quantitative discipline preferred).
- 1 years of experience in a role focused on data, analytics and/or business strategy.
- Sports and entertainment industry experience preferred – including ticketing data/system knowledge.
- Experience with data analysis and BI tools required (SQL/Power BI preferred).
- Data-driven thinker with excellent quantitative skills.
- Clear and persuasive communicator of data-driven analyses and data methodologies to all audiences, regardless of level of data comprehension.
- Impeccable work ethic and a passion to make a difference.
- Ability to quickly establish credibility and rapport with key stakeholders.
- Excellent interpersonal skills to facilitate meetings articulating complex concepts.
- Positive, energetic attitude to achieve great things.
