What are the responsibilities and job description for the Search Engine Optimization Specialist position at Deutsche Beverage + Process?
Position Overview: We are seeking a skilled SEO Specialist to enhance our online presence and drive organic traffic to our websites. The ideal candidate will have a deep understanding of search engine optimization strategies and a proven track record of improving website rankings. This role involves collaborating with our ecommerce and marketing teams to implement effective SEO tactics that align with our business objectives.
About Us: Deutsche Beverage & Process is a leading provider of custom-designed brewing and processing solutions. Our team specializes in creating tailored equipment for industries including brewing, distilling, coffee, cannabis, and more. We are committed to delivering innovative systems that ensure optimal efficiency, value, consistency, and reliability for our clients.
Key Responsibilities:
- Keyword Research: Identify valuable search terms and opportunities to target relevant audiences.
- Multi-Site SEO Management: Maintain and optimize SEO for multiple informational and e-commerce websites, ensuring consistent performance and visibility across all platforms.
- On-Page SEO: Optimize website content, meta tags, headings, and other on-page elements to improve search engine visibility.
- Technical SEO: Diagnose and resolve technical issues affecting website performance and search engine rankings.
- Link Building: Develop and execute strategies to acquire high-quality backlinks from reputable websites.
- Content Management: Collaborate with the marketing team to create and publish SEO-optimized content, including blog posts and product descriptions.
- Performance Monitoring: Analyze website traffic and user behavior to assess the effectiveness of SEO activities.
- Reporting: Track and report on key performance indicators (KPIs) to measure the success of SEO efforts.
- Industry Trends: Stay informed about industry trends and search engine algorithm changes to adapt strategies accordingly.
Qualifications:
- Bachelor's degree in Information Technology or related field
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush.
- Experience with Shopify and WordPress platforms, including their SEO tools and customization options.
- Experience with ERP system integrations with website content
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent communication and collaboration skills.
- Familiarity with content management systems (CMS) and basic HTML/CSS.
- Ability to stay current with industry trends and adapt to evolving SEO strategies.