CRM Marketing Manager II

Job description

Job description

The Streaming Marketing team is looking for a CRM Marketing Manager to help our international marketing efforts across multiple streaming brands. As a CRM Marketing Manager, you will be responsible for developing and executing data-driven customer relationship management strategies that drive engagement, retention, and revenue. You'll manage campaigns end-to-end across multiple channels, using cutting-edge platforms like Salesforce and Braze. Your role will be pivotal in ensuring we deliver the right message to the right customer at the right time.

This is a multi-faceted role that will work with teams around the globe. The ideal candidate must be prepared to work in a fast-paced and ever-changing environment, well organized and have a keen eye for detail.

Responsibilities

• Develop and execute strategies to enhance subscriber engagement, reduce churn, and increase lifetime value including the production, scheduling, and deployment of all email, push, IAM, text, paid retention/engagement campaigns and programs
• Manages all phases of email and push marketing including development, planning, scheduling, list segmentation (SQL), design/layout, testing, delivery, and conversion reporting
• Lead regional stakeholders to ensure successful launch for all title marketing campaigns through all digital channels to existing subscribers
• Leverage customer behavioral insights to plan personalized and dynamic campaigns, with a focus on segmentation, journey orchestration, and A/B testing to optimize performance
• Analyze campaign metrics and customer data to measure effectiveness of campaigns and uncover customer insights for continuous improvement. Present campaign performance and key findings to stakeholders
• Manages the technical execution of our digital communications for the team. This includes working with the Senior Coordinators to ensure they are following best practices with HTML/CSS and any other email best practices.
• Work closely with Retention and Lifecycle, Product, Data, and
• Merchandising teams on campaign strategy and execution. This includes guiding teams on creating as many efficiencies in the process as possible. Collaborates with stakeholders to define and recommend target audience profiles by analyzing the data within the customer database
• Assist with creation and uploading of graphics in Adobe Photoshop
• Collaborates with stakeholders and Creative team on creative email template development.
• Perform quality assurance checks for all CRM launches
• Serve as the subject matter expert for CRM platforms, providing guidance and training to team members as needed.

Qualifications

• 5-7 years of relevant work experience in email and CRM marketing (a focus on streaming subscription services is a plus)
• Experience with implementing triggered campaigns and automated lifecycle journeys
• Experience of CRM platforms and best practices, specifically Salesforce Marketing Cloud (Email Studio and Journey Builder) and Braze
• Excellent Skills in HTML, and CSS to fully customize email and mobile Marketing. Experience with SQL, Liquid, and AMPScript is a plus
• Excellent understanding of CRM metrics and how they impact the performance of the overall business
• Ability to assist in design (Adobe Illustrator, Photoshop) is preferred
• Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
• Excellent multitasking abilities while meeting various deadlines
• Capacity to coordinate with International, and other internal teams
• Ability and flexibility to adapt to changes in schedules and delivery
• Excellent proficiency in verbal and written communication in English, another language is a plus

Preferred Skils

• Knowledge in TV Content.
• Consumer of entertainment content and interest in it.

• Experience working in the streaming industry including a knowledge of current trends
• Capability to work in a fast-paced and constantly changing environment.
• Knowledgeable of email compliance and privacy legislation, both domestic and international (specifically: CAN-SPAM; GDPR; CASL; CCPA)
• Experience with data extensions management and integration is a plus
• Experience working in the streaming D2C industry is a plus
• Experience with tools such as Movable Ink, and RedFast is a plus

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.