What are the responsibilities and job description for the Digital Adobe Marketing Consultant position at Dexian?
Title: Marketing Strategy Analyst
Modality: Local to Minnesota is preferred
1/2 days onsite in Eden Prairie
Process: 2 rounds of Interviews
Duration: 6 month contract, potential for extension
Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to
optimize marketing efforts.
Job Description:
Primary Responsibilities:
- Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices.
- Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives.
- Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity.
- Harness data to assess and fine-tune campaign performance and optimize the user experience on websites.
- Guide in transforming processes to better leverage data and insights, driving operational
- efficiency and improved outcomes.
- Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives.
- Oversee and guide a team conducting current-state analyses of analytics capabilities.
- Analyze metrics from both IT and business sides to derive actionable insights.
- Translate data into compelling recommendations and present them through executive-level storytelling.
- Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to
- optimize marketing efforts.
- Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals.
- Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Required Qualifications:
- 8 years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization.
- 5 vears of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms.
- 5 years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights
- Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO
- Proficiency in Power Bl
- Excellent analytical skills with the ability to translate data into actionable insights.
- Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders
- Strong understanding of digital marketing channels and strategies
- Ability to work collaboratively with cross-functional teams
- Strong project management skills with the ability to manage multiple projects simultaneously
- Experience in the healthcare industry or whit Government Programs and M&R acquisition portal marketing
- Consumer acquisition experience marketing
Preferred Skills:
- SEO Knowledge
- Healthcare domain knowledge
Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.
Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
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