VP of Marketing

Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets has an opportunity for a Vice President of Marketing at our Corporate offices located in Elkhart, Indiana.

Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state-of-the-art robotics, precision welding equipment, and automated machining processes, Dexter has achieved many years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.

For more information about our company, access Dexter's web site at www.dextergroup.com

As the Vice President of Marketing at Dexter Group, you will lead our marketing department for our US and Canadian business, reporting directly to the Chief Commercial Officer. Your primary responsibility will be to develop and execute comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and support business growth across our diverse markets, including utility trailers, recreational vehicles, heavy-duty trailers, marine, and manufactured housing.

Key Responsibilities And Duties

Strategic Marketing Leadership:

• Develop and implement cohesive marketing plans aligned with Dexter Group's business objectives across US and Canada.
• Set current and long-term goals for the marketing team, ensuring alignment with company vision and market trends.
• Design and manage the marketing department’s budget, optimizing resource allocation for maximum ROI.
  
  

Brand Management

• Oversee brand identity across all marketing channels, ensuring consistent messaging and visual representation.
• Build and maintain relationships with media and stakeholders through effective public relations strategies.
  
  

Campaign Development And Execution

• Lead the creation and execution of marketing campaigns across various platforms, including digital, print, and events.
• Monitor and analyze the performance of marketing initiatives, making data-driven adjustments as necessary.
  
  

Team Leadership And Development

• Provide leadership and guidance to the marketing team, fostering a culture of innovation and continuous improvement.
• Identify hiring needs and participate in the recruitment process to build a high-performing marketing team.
• Monitor industry trends, competitor activities, and customer feedback to refine marketing strategies.
  
  

Market Analysis And Growth Opportunities

• Conduct market analyses to identify challenges and opportunities for growth, adapting strategies accordingly.
• Stay informed about industry trends and competitors’ activities to maintain a competitive edge.
  
  

Collaboration And Reporting

• Collaborate with cross-functional teams, including sales, product development, and operations, to ensure cohesive marketing efforts.
• Prepare regular reports and presentations on marketing metrics and outcomes for the Chief Commercial Officer and Executive Team
  
  

We are Looking for a dynamic Leader who can demonstrate capabilities and results in:

Strategic Impact

• Development and execution of comprehensive marketing strategies that align with Dexter Group’s business objectives and result in measurable growth across US and Canada.
• Effectiveness of marketing plans in driving brand awareness, customer engagement, and market share.
  
  

Revenue Growth Contribution

• Direct contribution of marketing efforts to revenue growth, including leads generated, conversion rates, and customer acquisition cost (CAC).
• Demonstrated, measurable Return on investment (ROI) for marketing campaigns and initiatives
  
  

Brand Strength

• Improvement in brand recognition and reputation across target markets.
• Consistency and alignment of branding across all channels and customer touchpoints.
  
  

Campaign Effectiveness

• Performance of multi-channel marketing campaigns, measured through key metrics such as reach, engagement, lead generation, and conversion rates.
• Timely execution of campaigns and adherence to budgetary constraints.
  
  

Market Penetration

• Success in identifying and capturing new market opportunities across US and Canada.
• Expansion and deepening of customer relationships in existing markets.
  
  

Leadership and Team Development

• Employee satisfaction, engagement, and retention rates within the marketing team.
• Growth and performance of team members under direct leadership, including professional development and achievement of individual goals.
  
  

Innovation and Adaptability

• Introduction of innovative marketing tools, techniques, and processes to enhance efficiency and effectiveness.
• Ability to pivot strategies in response to market dynamics and competitor activity.
  
  

Reporting and Analytics

• Accuracy, timeliness, and insightfulness of reports and presentations on marketing metrics and outcomes.
• Use of data-driven insights to continuously refine marketing strategies for US and Canada.
  
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (required).
• MBA or advanced degree in a relevant field (preferred).
  
  

Work Experience

• Minimum 10 years of experience in senior marketing roles, with at least 5 years in a leadership position.
• Proven track record of developing and implementing successful marketing strategies in manufacturing, automotive, or related industries.
• Experience managing multi-channel marketing campaigns, including digital, print, events, and public relations.
• Demonstrated ability to drive brand growth and customer engagement through innovative strategies.
  
  

Skills & Abilities

• Strong leadership skills with experience in building, mentoring, and managing high-performing teams.
• Ability to foster a culture of collaboration, creativity, and accountability.
• Demonstrated capability in managing and optimizing budgets for marketing initiatives.
• Expertise in market analysis, segmentation, and positioning to identify opportunities for growth.
• Data-driven approach to decision-making, with the ability to analyze campaign performance and make actionable recommendations.
• Strong business acumen with a deep understanding of how marketing impacts overall company performance.
• Results-oriented with a track record of meeting or exceeding goals.
• High level of adaptability and resilience in a fast-paced, evolving business environment.
• Strong ethical standards and commitment to fostering a positive company culture.
  
  

Apply now to join an industry leader and make a difference in what we do for the customers we serve!

Equal Opportunity Employer

Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.

Work Authorization

Dexter will only employ those who are legally authorized to work in the United States or Canada. We do not provide sponsorship.