Digital Communication Coordinator - FT Days - Leadership Institute

DHR Health - US:TX:Edinburg - Days

Summary:

FLSA STATUS: Exempt Non-Exempt

MISSION STATEMENT:

Our Mission is to improve the well-being of those we serve with a commitment to excellence: every patient, every encounter, every time.

VISION:

Our Vision is to create a world-class health system to advance medicine and increase access for the communities we serve by empowering caregivers to heal through compassion, knowledge, innovation, integrated care and excellence.

POSITION SUMMARY:

The ideal candidate is a motivated and detail-oriented Digital Coordinator to join our team and support our Digital Marketing Manager. In this role, you will be responsible for managing Google Business listings and maintaining the content on our organization's website.

POSITION EDUCATION/ QUALIFICATIONS:

• Bachelor's Degree in English, Communication or a related field, preferred

• Bilingual, preferred

JOB KNOWLEDGE/EXPERIENCE:

• Excellent writing kills

• Ability to effectively prioritize, multi-task and work on multiple projects simultaneously and meet deadlines

• Strong attention to detail

Responsibilities:

POSITION RESPONSIBILITIES:

• Develop engaging and compelling content for social media, including but not limited to:
• Posts highlighting achievements, activities, and events.
• Educational content related to medical training, healthcare trends, and program updates.
• Behind-the-scenes stories and insights into the employee experience.
• Promotional content for upcoming events, initiatives, and recruitment efforts.
• Collaborate with team and business partners to brainstorm content ideas, themes, and campaigns that align with the program's goals and resonate with the target audience.
• Research and stay updated on industry trends, medical advancements, and best practices in social media content creation to ensure relevance and effectiveness.
• Write clear, concise, and engaging copy that adheres to brand guidelines and maintains a consistent tone and voice across all digital content channels.
• Edit and proofread content for accuracy, grammar, and coherence before publication, ensuring high-quality standards are met.
• Monitor and analyze the performance of social media content, including engagement metrics and audience feedback, to identify opportunities for improvement and optimization.
• Website Content Management:
• Collaborate with the Digital Communication Manager, Specialist and other stakeholders to plan and execute website content updates, including text, images, and multimedia content.
• Ensure website content is accurate, up-to-date, and aligned with brand guidelines and SEO best practices.
• Coordinate with web developers or content management system (CMS) administrators to implement website changes and enhancements.
• Other duties as assigned by supervisor.

Other information:

LINES OF REPSONSIBILITIES:

(Chain-of-command)

1. Senior Director

CUSTOMER SERVICE:

Provide excellent customer service to all DHR customers. All employees are required to attend the DHR C.A.R.E.S program which outlines the Customer Service Principals including: Commitment, Accountability, Respect, Excellence and Service.

AGE SPECIFIC:

Employees must be able to demonstrate the knowledge and skills necessary to provide care appropriate to the age of the patients served in his/her assigned unit. The individual must demonstrate knowledge of principles of growth and development over the life span and possess the ability to assess data reflective of the patient’s status and interpret the appropriate information needed to identify each patient’s requirement relative to his or her age.

AMERICANS WITH DISABILITIES ACT: (ADA):

A. Essential Duties: Indicated by bold print within performance standards, preceding individual numbered criteria.

The following table provides physical requirements that will be associated with, but not limited to, this position:

B. Working Conditions: The individual spends over 95% of his/her time in an air-conditioned environment with varying exposures to noise. There is protection from weather conditions but not necessarily from temperature changes. The position does have low exposure to malodorous, infectious body fluids from patients and some minimal exposure to noxious smells from cleansing agents.

C. Occupational Exposure: This position has minimal to no exposure to blood, body fluids, or tissues and is an OSHA Category III (although situations can be imagined or hypothesized under which anyone, anywhere, might encounter potential exposure to body fluids). Person who performs these duties are not called upon as part of their employment to perform or assist in emergency medical care or first aid or to be potentially exposed in some other way.

D. Aptitudes: HIGH 1 2 3 4 5 6 LOW

Intelligence: General learning ability: The ability to “catch on” or understand instructions and underlying principles. Ability to reason and make judgments. 3

Verbal: Ability to understand meanings of words and ideas associated with them, and to use them effectively. To comprehend language, to understand relationships between words, and to understand meanings of whole sentences and paragraphs. To present information or ideas clearly. 3

Numerical: Ability to perform arithmetic operations quickly and accurately. 2

Spatial: Ability to comprehend forms in space and understands relationships of plane and solid objects. Frequently described as the ability to “visualize” objects or two or three dimensions, or to think visually of geometric forms. 2

Form Perception: Ability to perceive pertinent details and objects or in pictorial or graphic material to make visual comparisons and discriminations and see slight differences in shapes and shadings of figures and widths and lengths of lines. 3

Clerical Perception: Ability to receive pertinent details and verbal or tabular material. To observe differences in copy, to proofread words and numbers, and to avoid perceptual errors in arithmetic computation. 2

Motor Coordination: Ability to coordinate eyes and hands to fingers rapidly and accurately in making precise movements with speed. Ability to make a movement response accurately and quickly. 3

Finger Dexterity: Ability to move hands easily and skillfully. To work with fingers in placing and turning motions. 3

Manual Dexterity: Ability to move hands easily and skillfully. To work with hands in placing and turning motions. 3

Eye-Hand-Foot Coordination: Ability to move the hand and foot coordinately with each other in accordance with visual stimuli. 3

Color Discrimination: Ability to perceive and respond to similarities or differences in colors, shapes, or other values of the same or different color. To identify a particular color, or to recognize harmonious or contrasting color combinations, or to match color adequately. 3

I have read and reviewed my job description with my supervisor or designee and I understand the job I am expected to perform.

If applicable ____________ certification will be completed within _________ time frame of hire/transfer date.

Employee Signature: ________________________________ Date: ____________________

Transfer/Hire Date Effective: ________________________.