Digital Content Specialist - FT Days - Leadership Institute

DHR Health - US:TX:Edinburg - Days

Summary:

FLSA STATUS: Exempt Non-Exempt

MISSION STATEMENT:

Our Mission is to improve the well-being of those we serve with a commitment to excellence: every patient, every encounter, every time.

VISION:

Our Vision is to create a world-class health system to advance medicine and increase access for the communities we serve by empowering caregivers to heal through compassion, knowledge, innovation, integrated care and excellence.

POSITION SUMMARY:

The ideal candidate is a motivated and detail-oriented Digital Coordinator to join our team and support our Digital Marketing Manager. In this role, you will be responsible for managing Google Business listings and maintaining the content on our organization's website.

POSITION EDUCATION/ QUALIFICATIONS:

• Bachelor's Degree in Communication, Business, Marketing or a related field preferred

• Bilingual (preferred)

JOB KNOWLEDGE/EXPERIENCE:

• Experience in website and content management

• Strong knowledge of Google Business and Google My Business tools

• Excellent writing skills

• Basic understanding of SEO principles and best practices

• Ability to effectively prioritize, multi-task and work on multiple projects simultaneously and meet deadlines Strong attention to detail

Responsibilities:

POSITION RESPONSIBILITES:

• Google Business Management:

• Update and optimize Google Business listings for all locations to ensure accuracy and visibility in local search results.

• Update, optimize and complete video verification of Google Business listings for all locations to ensure accuracy and visibility in local search results.

• Monitor and respond to customer reviews, questions, and inquiries on Google Business listings in a timely and professional manner.

• Utilize Google My Business insights and analytics to track performance metrics and identify areas for improvement.

• Website Content Management:

• Collaborate with the Digital Marketing Manager and other stakeholders to plan and execute website content updates, including text, images, and multimedia content.

• Ensure website content is accurate, up-to-date, and aligned with brand guidelines and SEO best practices.

• Coordinate with web developers or content management system (CMS) administrators to implement website changes and enhancements.

• SEO Optimization:

• Assist in optimizing website content for search engines (SEO) by incorporating relevant keywords, meta tags, and structured data markup.

• Monitor website performance and SEO rankings using tools such as Google Analytics and Google Search Console, and provide insights and recommendations for improvement.

• Content Creation and Editing:

• Write, edit, and proofread website content, blog posts, and other digital marketing materials as needed, ensuring clarity, accuracy, and consistency.

• Collaborate with the marketing team to develop engaging and compelling content that resonates with the target audience and supports marketing initiatives.

• Reporting and Analysis:

• Compile and analyze data on website traffic, user behavior, and engagement metrics to track performance and measure the effectiveness of digital marketing efforts.

• Prepare regular reports and dashboards for the Digital Marketing Manager, highlighting key insights and recommendations for optimization.

• Multimedia Content Creation:

• Develop visually appealing and engaging multimedia content

• Digital Communication Platforms:

• Manage and enhance digital communication platforms, ensuring a seamless and visually appealing experience

• Live Event Coverage:

Provide multimedia coverage for live events, town halls, and internal conferences. This includes capturing, editing, and sharing content in real-time to enhance engagement.

Other information:

LINES OF REPSONSIBILITES:

(Chain-of-command)

1. Manager 2. Senior Director

CUSTOMER SERVICE:

Provide excellent customer service to all DHR customers. All employees are required to attend the DHR C.A.R.E.S program which outlines the Customer Service Principals including: Commitment, Accountability, Respect, Excellence and Service.

AGE SPECIFIC:

Employees must be able to demonstrate the knowledge and skills necessary to provide care appropriate to the age of the patients served in his/her assigned unit. The individual must demonstrate knowledge of principles of growth and development over the life span and possess the ability to assess data reflective of the patient’s status and interpret the appropriate information needed to identify each patient’s requirement relative to his or her age.

AMERICANS WITH DISABILITIES ACT: (ADA):

A. Essential Duties: Indicated by bold print within performance standards, preceding individual numbered criteria.

The following table provides physical requirements that will be associated with, but not limited to, this position:

B. Working Conditions: The individual spends over 95% of his/her time in an air-conditioned environment with varying exposures to noise. There is protection from weather conditions but not necessarily from temperature changes. The position does have low exposure to malodorous, infectious body fluids from patients and some minimal exposure to noxious smells from cleansing agents.

C. Occupational Exposure: This position has minimal to no exposure to blood, body fluids, or tissues and is an OSHA Category III (although situations can be imagined or hypothesized under which anyone, anywhere, might encounter potential exposure to body fluids). Person who performs these duties are not called upon as part of their employment to perform or assist in emergency medical care or first aid or to be potentially exposed in some other way.

D. Aptitudes: HIGH 1 2 3 4 5 6 LOW

Intelligence: General learning ability: The ability to “catch on” or understand instructions and underlying principles. Ability to reason and make judgments. 3

Verbal: Ability to understand meanings of words and ideas associated with them, and to use them effectively. To comprehend language, to understand relationships between words, and to understand meanings of whole sentences and paragraphs. To present information or ideas clearly. 3

Numerical: Ability to perform arithmetic operations quickly and accurately. 2

Spatial: Ability to comprehend forms in space and understands relationships of plane and solid objects. Frequently described as the ability to “visualize” objects or two or three dimensions, or to think visually of geometric forms. 2

Form Perception: Ability to perceive pertinent details and objects or in pictorial or graphic material to make visual comparisons and discriminations and see slight differences in shapes and shadings of figures and widths and lengths of lines. 3

Clerical Perception: Ability to receive pertinent details and verbal or tabular material. To observe differences in copy, to proofread words and numbers, and to avoid perceptual errors in arithmetic computation. 2

Motor Coordination: Ability to coordinate eyes and hands to fingers rapidly and accurately in making precise movements with speed. Ability to make a movement response accurately and quickly. 3

Finger Dexterity: Ability to move hands easily and skillfully. To work with fingers in placing and turning motions. 3

Manual Dexterity: Ability to move hands easily and skillfully. To work with hands in placing and turning motions. 3

Eye-Hand-Foot Coordination: Ability to move the hand and foot coordinately with each other in accordance with visual stimuli. 3

Color Discrimination: Ability to perceive and respond to similarities or differences in colors, shapes, or other values of the same or different color. To identify a particular color, or to recognize harmonious or contrasting color combinations, or to match color adequately. 3

I have read and reviewed my job description with my supervisor or designee and I understand the job I am expected to perform.

If applicable ____________ certification will be completed within _________ time frame of hire/transfer date.

Employee Signature: ________________________________ Date: ____________________

Transfer/Hire Date Effective: ________________________.