What are the responsibilities and job description for the Social Media Content Creator position at Diabetic Foot Solutions?
Job Description:
We are seeking a highly skilled and motivated Social Media Content Creator & Healthcare
Blog Writer to join our team on a freelance basis. This position requires a creative individual with a strong background in healthcare content creation, specifically working with doctors and medical professionals.
The ideal candidate will be experienced in crafting engaging social media posts and writing informative, patient-centered educational blogs.
The successful candidate will be adept at managing all major platforms including X (Twitter), Meta (Facebook, Instagram), LinkedIn, and YouTube, while also creating in-depth blog content that educates patients on medical topics.
Responsibilities:
- Social Media Content Creation: Develop creative and engaging content for social media platforms, including text, images, and videos, tailored for the healthcare industry.
- Blog Writing: Write informative, patient-focused educational blogs on medical topics, procedures, treatments, and wellness tips. Content must be easy to understand, accurate, and relevant to a broad patient audience.
- Post Planning & Scheduling: Plan and schedule content in advance to ensure consistency and strategic timing across all social media channels.
- Insights Monitoring & Reporting: Regularly monitor post performance and provide insights into engagement rates, audience reach, and conversion metrics.
- Optimization: Ensure all posts and blogs are optimized for SEO, engagement, and shareability. Utilize best practices for each social media platform and blog SEO to maximize visibility.
- Healthcare Focused Content: Craft content that resonates with patients and healthcare professionals, emphasizing medical expertise, patient care, and community health.
- Trend Monitoring: Stay up-to-date with the latest social media trends, medical news, and emerging tools to keep content fresh and relevant.
- Collaboration with Medical Professionals: Work directly with doctors and healthcare providers to understand their goals, tone, and target audience for each campaign or blog post.
Requirements:
- Proven experience in social media content creation and blog writing, particularly for the healthcare or medical field.
- Strong understanding of social media platforms (X, Meta, Facebook, Instagram, LinkedIn, YouTube) and their best practices.
- Ability to create optimized content (copy, images, videos) that drives engagement and results.
- Strong writing skills with a focus on producing informative, clear, and patient-friendly blog posts.
- Familiarity with social media analytics tools to track performance and provide data-driven insights.
- Prior experience working with doctors or medical groups is a must.
- Knowledge of SEO and content optimization techniques for both social media and blog posts.
- Ability to work independently and meet deadlines in a fast-paced environment.
- Must have access to relevant tools for content creation (e.g., Canva, Adobe Suite, WordPress, etc.).
Preferred Qualifications:
- Minimum 2 years previous freelance or contract experience in social media management and blog writing.
- Experience in topics such as diabetic foot care, vein and vascular treatments a BIG plus.
- A background in digital marketing, communications, or a related field.
Benefits of the Role:
- Flexible work hours, with the ability to work remotely.
- Competitive pay based on experience and project complexity.
- Opportunity to work with leading professionals in the healthcare industry.
- Build your portfolio with impactful work that connects medical services with the local community.
How to Apply: Interested candidates should submit a resume, a brief cover letter detailing relevant experience, and samples of previous social media posts, blogs, or campaigns for medical professionals.
We look forward to hearing from you and seeing how you can contribute to making an impact in the healthcare space through creative social media content and educational blog writing!
Job Type: Contract
Pay: $16.00 - $18.00 per hour
Expected hours: 20 – 30 per week
Work Location: In person
Salary : $16 - $18
