Brand Manager - Liqueurs & Gin

About Us

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,000 dedicated people come together at Diageo to create the magic behind our much-loved and timeless brands including Johnnie Walker, Smirnoff, Baileys and Guinness.

Join us, and you’ll collaborate with versatile people from all corners of the world. You’ll innovate and push boundaries, shaping a sustainable and more inclusive future that we can all be proud of. 

With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. 

About the role

As the Brand Manager – Gin & Liqueurs you will be focused on accelerating Baileys, Mr Black, Gordon’s & Tanqueray, with growth in line with the annual operating plan. This will need to be done in close partnership with Commercial, Commercial Excellence, Revenue Growth Management, Insights, Innovation, Category and Supply teams.

You’ll be leading a cross-functional team to develop the Australian brand strategy and execute tactics for growth including (pending brand) ATL communication, innovation, customer and shopper marketing activity and commercial programs. The successful individual will create passion and advocacy across the business for the brand vision and drive momentum across all customers and stakeholders whilst playing a leading role in building capability across the department for how we operate and execute differently.

So, what does this role look like for you? 

• Execution of in year brand plans – Flawless execution of plans to deliver maximum growth for Baileys, Mr Black, Gordon’s and Tanqueray, delivering to AOP for, leveraging insight and M&E to build a plan for further growth in future 

• Leading a strategy that drives accelerated growth for Liqueurs and Gin – Leading the development and implementation of strategies on Baileys, Mr Black, Gordon’s and Tanqueray, setting the brand up for accelerated share growth in F26 and beyond 

• Innovation Pipeline and NPD launches – Partner with Innovation to develop a rolling 3 year innovation pipeline and exceptional go-to-market launch plans for key innovation projects Liqueurs and Gin as required   

• Leading monthly business performance reporting – Category management for Liqueurs and Gin, identifying opportunities for growth and margin expansion, and engaging with Commercial and Revenue Growth Management on execution against these 

So, what about you?

• Relevant experience including 8 years in CPG Marketing

• Degree or MBA qualification in relevant discipline. (E.g. Business / Commerce / Marketing)

• Strong proven experience creating strategies for growth.

• Curious about consumers and what drives them, and can unlock insights to change consumer relationships with brands

• Proven experience inspiring and collaborating with agency partners to deliver breakthrough communications thinking. Thinks outside existing paradigms and nurtures big ideas.

• Builds strong cross-functional relationships.

• Brings energy and passion to the business and creates mass followership.

What are the benefits?

We are an organisation that creates products that are part of celebrations, and our culture reflects this.  At Diageo, you will have the ability to work flexibly to ensure you can unlock your own potential through creating bold plans and executing your vision. Some of our industry leading benefits include:

• Competitive base salary

• Bonus scheme

• Professional Development, Training and Capability Opportunities

• 6 months full pay Maternity / Paternity leave

• Mental wellbeing and fitness subscriptions

• Flexible leave entitlements

• Product allowance

Our commitment to inclusion and diversity:

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.