What are the responsibilities and job description for the Brand Social Media Coordinator position at DICK'S Sporting Goods?
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
We are seeking a detail-oriented Brand Social Media Coordinator to join our team. In this role, you will be responsible for monitoring all social media channels – across multiple brands – for several key purposes that the broader team(s) should be aware of including customer service needs, brand reputational risk and conversations about the retail business. You will also track emerging social media trends and strategies to inform appropriate Brand teams. The ideal candidate will engage with customers in a positive manner, addressing and/or escalating inquiries when appropriate and identify potential issues. A strong focus on protecting Brand integrity will be essential. Candidates should be passionate about social media, customer and brand engagement and possess excellent communication skills, be eager to learn and demonstrate high reliability.
Job Duties & Responsibilities
Content - Handle inbound and outbound inquiries in a courteous, timely and professional manner. Listen to customers, understand their needs, and resolve and/or escalate customer issues. Monitor social media sites and utilize software to aggregate and respond to social media posts and inquires to develop actionable brand, category, product and competitive insights. Utilize knowledge base and training to accurately answer customer questions. Comply with requirements surrounding confidential information and personal information. Appropriately escalate customer issues with the managerial team. Escalate customer issues to the appropriate staff and managerial for resolution, as needed.
Monitor and socialize social media trends to the appropriate teams to help influence content decisions
Analytics: Develop, compile and distribute weekly, monthly, campaign and ad hoc social media listening reporting. Translate metrics into executive level dashboards. Share key insights with cross-functional teams.
Agency/Software: Partner with agency and software partners for escalation and collaboration on social media inquiries and escalate when needed. Attend weekly meetings to stay on top of trends and platform updates.
QUALIFICATIONS:
Bachelor's Degree in Business Administration, Communications, Marketing
1-3 years experience
Experience with the basic usage of most social media platforms
Familiarity with social media monitoring and analytic platforms (I.E. Sprinklr)
Some nights and weekend hours may be required
Proven ability to analyze, organize and integrate large amounts of information into clear concise presentations and plans
Experience working with 3rd party vendors and agencies
Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in social media/networking
