What are the responsibilities and job description for the Digital Marketing Specialist position at Digital Leader?
Job Title: Digital Marketing Specialist
Location: Panama
- Strong command of the English language, both written and spoken.
About the Company:
We are currently looking to expand our team with a talented Digital Marketing Specialist who is enthusiastic about crafting and executing effective digital marketing strategies.
Job Description:
As a Digital Marketing Specialist, you will be responsible for developing and implementing our digital marketing campaigns across various online platforms to increase our brand awareness and drive business growth.
Key Responsibilities:
- Plan and execute digital advertising campaigns on platforms including Google Display Network, Google Search Ads, YouTube, and Gmail Sponsored Promotions (GSP).
- Manage LinkedIn advertising, including Sponsored Content and Text Ads.
- Implement and monitor geofencing campaigns to target specific audiences based on geographic location.
- Collaborate with content creators to develop compelling content that aligns with campaign goals.
- Use HubSpot CRM to manage customer interactions and data throughout the customer lifecycle.
- Handle the budgeting for advertising campaigns, ensuring optimal use of resources for maximum ROI.
- Perform A/B testing on various campaign elements to determine the most effective strategies.
- Analyze campaign performance data to make informed decisions and improve future campaigns.
- Evaluate all marketing content to ensure it is crafted in fluent English and resonates with our target audience.
Requirements:
- Proven experience in digital marketing, particularly with Google Ads, YouTube advertising, LinkedIn advertising, and HubSpot CRM.
- Experience with geofencing and targeted advertising.
- Strong analytical skills, with experience handling ad budgeting and performing A/B testing.
- Excellent collaboration skills to work effectively with content creators and other team members.
- Strong command of the English language, both written and spoken.
How to Apply:
Please submit your resume and a brief cover letter explaining why you are a perfect fit for this role to support our team's ongoing success and growth.
