What are the responsibilities and job description for the Digital Marketing Strategist position at Digital Leader?
Company Overview
">- We are a leading digital leader seeking a talented Digital Marketing Specialist to join our team.
About the Role
As a Digital Marketing Specialist, you will be responsible for developing and implementing our digital marketing campaigns across various online platforms to increase our brand awareness and drive business growth.
Key Responsibilities
- Plan and execute digital advertising campaigns on platforms including Google Display Network, Google Search Ads, YouTube, and Gmail Sponsored Promotions (GSP).
- Manage LinkedIn advertising, including Sponsored Content and Text Ads.
- Implement and monitor geofencing campaigns to target specific audiences based on geographic location.
- Collaborate with content creators to develop compelling content that aligns with campaign goals.
- Use HubSpot CRM to manage customer interactions and data throughout the customer lifecycle.
- Handle the budgeting for advertising campaigns, ensuring optimal use of resources for maximum ROI.
- Perform A/B testing on various campaign elements to determine the most effective strategies.
- Analyze campaign performance data to make informed decisions and improve future campaigns.
- Ensure all marketing content is crafted in fluent English and resonates with our target audience.
Requirements
- Proven experience in digital marketing, particularly with Google Ads, YouTube advertising, LinkedIn advertising, and HubSpot CRM.
- Experience with geofencing and targeted advertising.
- Strong analytical skills, with experience handling ad budgeting and performing A/B testing.
- Excellent collaboration skills to work effectively with content creators and other team members.
- Strong command of the English language, both written and spoken.
