What are the responsibilities and job description for the Ecommerce Digital Marketing Strategist position at HomeWetBar.com Gifts?
Job Description
Job Description
We are a 20-year-strong and growing direct-to-consumer e-commerce company looking for an awesome Digital Marketing Strategist. Are you up to the challenge? This marketing specialist should have 5 years of digital marketing experience and 5 years of E-Commerce B2C marketing experience. This person directly works with the Director of Digital Marketing & E-commerce creating marketing strategies and implementing the marketing plan.
If you are a data-driven marketer, then this is the role for you.
Responsibilities :
- Develops and executes targeted marketing strategies to increase website traffic, revenue, and ROI
- Develops strategy for email targeting and segmentation
- Develops and creates drip campaigns and segmented email campaigns to increase customer lifetime value and retention
- Assist 3rd Party marketplace marketing efforts (Amazon / Etsy / Wayfair Walmart, etc.) driving increased revenue and ROI
- Manages Google Ads agency relationship and drives 5.5 ROAS
- Works with agencies or internal teams on Paid Social and Affiliate / Influencer marketing
- Drives continuous improvements in KPIs across all marketing channels using Google Analytics
- Communicate with external partners and vendors on ongoing strategies, program optimizations, budgets, reporting, and testing
Qualifications :
MUST HAVE EXPERIENCE :
5 Years as a digital marketing strategist, or specialist INCLUDING 3 Years B2C e-commerce marketing experience at an agency or similar role in which multiple e-commerce brands have been worked on.
About Company
A four-time winner of the Metro 50 award, honoring them as one of Oklahoma City's fastest-growing private companies. HomeWetBar has also been recognized nationally as one of the Inc 500 / 5000 fastest growing companies in America four times and by Newsweek Magazine as the best of the best in e-commerce two years running.
Our secret to success? We have an amazing team that creates incredible products that our customers love, and other retailers want to sell. We acquired our first customer in 2004, and today we create 250,000 gifts a year, shipping those directly to the gift recipient for a variety of well-known brands.
Benefits
