What are the responsibilities and job description for the Ecommerce Digital Marketing Strategist (B2C) position at HomeWetBar.com Gifts?
DescriptionHomeWetBar.com is a thriving direct-to-consumer e-commerce business with over 20 years of experience and growth. We are currently seeking an experienced and passionate Digital Marketing Strategist to join our team.If you are a data-driven marketer, innovative and results-focused marketing strategist looking to join a growing company with a dynamic digital marketing team, we encourage you to apply!Role Overview : As our Digital Marketing Strategist, you will collaborate directly with the Manager of Digital Marketing & E-Commerce to create and implement data-driven marketing strategies to enhance our online presence and drive revenue growth. This role demands 5 years of digital marketing experience and a deep understanding of B2C e-commerce strategies.Responsibilities
- Develop and execute targeted marketing strategies aimed at increasing website traffic, revenue, and overall ROI
- Create and manage effective email marketing strategies, including segmentation and targeting
- Build and implement drip and segmented email campaigns to maximize customer lifetime value and retention
- Support marketplace marketing efforts (Amazon, Etsy, Wayfair, Walmart, etc.) to drive revenue and ROI
- Oversee the Google Ads agency relationship and ensure a 5.5 ROAS
- Collaborate with internal teams or agencies on Paid Social and Affiliate / Influencer marketing initiatives
- Continuously analyze and optimize KPIs across all marketing channels using Google Analytics
- Coordinate with external partners and vendors on strategy development, budget management, reporting, optimization, and testingQualificationsMust-Have Experience :
- 5 years of digital marketing experience, including 3 years of B2C e-commerce marketing in an agency or similar multi-brand role
- Proven track record in developing and executing targeted email marketing campaigns
- Expertise in driving targeted, converting traffic to e-commerce websites
- Successful experience in customer segmentation and paid social campaigns
- Proficiency with Google Analytics to track, analyze, and improve performance
- Strong ability to measure, track, and collaborate with remote teams
- Excellent problem-solving skills, with the ability to prioritize high-impact initiatives
- Detail-oriented with a strong results-driven mindset and personal initiativeEducational Requirements :
- Bachelor's or higher degree in digital marketing, internet marketing, or a related field
