Senior Growth Marketing Manager, Product Led Sales

We want innovators who are passionate about seeing our customers succeed at scale.

We are looking for an experienced Growth Marketing professional who is passionate about helping developers and small businesses succeed with cloud technology. Reporting to the Director of Growth Marketing, you will own our Product Led Sales (PLS) function. Using marketing automation and customer data, you will identify customers ready for a Sales conversation, driving account conversion, expansion, and long-term retention.

What You’ll Be Doing

• You’ll own our Product Led Sales function: This role is responsible for uncovering new and existing customers who will benefit from a human touch. You’ll own end-to-end PLS operations, including:
• Day-to-day management of our PLS tool, Pocus
• Performance and attribution reporting in Salesforce, Looker, and Amplitude
• Uncovering areas of opportunity to improve our lead-to-opportunity rates
• You’ll iterate and experiment: We want to optimize and maintain our existing lead flow and test new lead sources and segmentation that improve opportunity creation and rep productivity.
• You’ll work cross-functionally: You will partner closely with Sales, Data and Analytics, and Revenue Operations to drive revenue success. While working with those teams, you’ll ensure our Sales organization meets its revenue goals while enabling our customers to meet their business goals.
  

What We’ll Expect From You

• Product Led Sales Expertise: We’re looking for someone with previous experience driving qualified lead generation and pipeline at scale. You’ll understand how to use customer data and automation to surface the right accounts at the right time for a sales-assisted approach. Deep reporting knowledge: You know how to connect the dots between activity and outcome and can show how our PLS program contributes to Sales opportunities and revenue. Project management chops: You’ll have a strong attention to detail and the ability to understand and plan against cross-dependencies to drive projects forward.
• A collaborative mindset: A proven track record of working cross-functionally to execute your goals.
• Strategic thinking: Ability to go above and beyond by leveling up the quality of the systems, processes, and reporting that support our Sales organization.
• Domain experience: Experience in cloud infrastructure or developer services a plus.
  
  

Why You’ll Like Working for DigitalOcean

• We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions. We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000 courses to support their continued growth and development.
• We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
• We reward our employees. The salary range for this position is $120,000 - $135,000 based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
• We value diversity and inclusion. We are an equal-opportunity employer, and recognize that diversity of thought and background builds stronger teams and products to serve our customers. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
• This is a remote role