What are the responsibilities and job description for the Influencer Marketing Associate Job at Direct Agents in New York position at Direct Agents?
INFLUENCER AND CREATIVE MARKETING ASSOCIATE
Direct Agents is looking for a detail-oriented and collaborative Influencer & Creative Marketing Associate to join our team. This role combines sourcing and managing influencer relationships with organizing creative project workflows, ensuring quality and timeliness in campaign execution. You will work closely with the paid media, creative, and design teams to ensure that all deliverables meet client expectations and industry standards.
This Part-Time, NYC-based role has a starting rate of $20 - $25 / hr depending on experience with potential for Full-Time employment after 6 months.
KEY RESPONSIBILITIES
Influencer Marketing
Source influencers utilizing keywords, competitor insights, and current trends
Verify influencers who align with campaign objectives by analyzing various statistics using an influencer statistics and audience authenticity platform
Report statistics and present potential influencer partnerships
Ideate and collaborate with influencers to create authentic content that resonates with the target audience
Draft creator briefs for unique influencer campaigns
Keep attention to detail for constant optimization with factors such as hashtags or posting times
Engage directly with User Generated Content (UGC) creators, ensuring a clear understanding of campaign requirements
Collaborate with the internal design team to provide creators with specific video direction
Organize and track video content submissions for client approval, managing revisions as needed
Perform quality assurance checks on live posts to ensure accuracy and brand alignment
Pull and analyze influencer post performance metrics, collaborating with internal teams to optimize future campaigns based on learnings
Compile decks showcasing industry insights, a deeper level of insight into influencer performance, and future opportunities for client presentations
Stay updated on the latest industry trends, social media platforms, and top-performing influencer / UGC ads to contribute fresh, creative ideas
Creative Marketing
Manage and organize project trackers, ensuring alignment with design requests, client feedback, and project status updates
Update project hours by task, tracking progress to ensure projects stay within budget, scope, and timeline
Collaborate with the design team to implement revisions and oversee quality assurance before delivering final assets to clients
Work with the paid media team to handle creative requests and adapt assets for optimal performance across various platforms
Assist with copywriting and content review to ensure messaging is compelling and aligned with campaign goals
Organize creative files with close attention to detail based on platform specifications, size, and asset types to ensure seamless accessibility and delivery
Oversee project timelines, ensuring all deliverables meet deadlines and client expectations
Prepare presentations for client reviews, showcasing creative performance, trends, and future opportunities
YOUR BACKGROUND
1-2 years of experience in influencer marketing, social media management, or creative project management
Strong understanding of social media platforms (Instagram, TikTok, YouTube) and influencer / UGC content strategies
Ability to analyze influencer performance data and derive actionable insights
Exceptional organizational and communication skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Familiarity with project management tools and software including (or similar to) Tick, Click up
Proficiency in Google applications to put together reports, PowerPoints, and summaries
A passion for staying on top of industry trends and contributing creative solutions to client challenges
Experience with influencer platforms like Hypeauditor is a plus
Basic design skills or familiarity with creative software (e.g., Adobe Creative Suite) is a plus
Experience in paid media strategy or working with digital marketing teams is a plus
WHY DIRECT AGENTS
Work-Life Balance
4-Day Work Week : Join our innovative pilot program designed for sustained productivity and well-being
Flexible PTO : Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
Family Support : Comprehensive paid parental leave and family-friendly policies
Comprehensive Benefits
Premium Healthcare : Full coverage options including One Medical, KindBody, and mental health support
Wellness Perks : Citibike membership, fitness reimbursement, and wellness programs
Community : Dog-friendly office, team events, and an inclusive culture that celebrates diversity
Modern Tech Setup : MacBook Pro and premium software tools
Innovation & Growth
AI-Driven Innovation : Harness AI-powered workflows to optimize strategies and drive impactful results
Future-Forward Tech : Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
Career Development : Shape your path through mentorship, training programs, and direct access to leadership
Industry Impact : Contribute to thought leadership and strategic initiatives that drive agency innovation
Outstanding Environment
Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!
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