Strategist, Paid Search

Job Title: Strategist, Paid Search 

Department / Brand:      Operations / Orange 142

Job Type: Full-Time 

Location: Remote (United States)

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its two brands in the Digital Advertising and AdTech industry: Colossus SSP and Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Orange142: digital media and advertising company offering advertising and marketing solutions for marketers in midsize to enterprise companies. Orange142 acts as a trusted partner, helping companies and institutions effectively connect with their target audiences, captivate their attention and drive ROI across digital media channels.

The Opportunity

Direct Digital Holdings is seeking a Strategist, Paid Search to join the team at Orange 142.

The Paid Search Strategist supports campaign execution by managing intermediate paid search campaigns, conducting keyword research, and drafting ad copy that aligns with brand guidelines. This role monitors performance metrics, budgets, and competitor data while collaborating with internal and external teams to ensure accurate campaign deployment and optimization.

This is a remote position, but preference will be given to candidates local to Austin, TX or Houston, TX with the ability to work a hybrid schedule (3 days in office, 2 days remote). 

Responsibilities

• Campaign Strategy & Execution: Create campaign strategies, set up and manage basic paid search campaigns based on client goals.
• Advanced Keyword Planning: Develop and execute a comprehensive keyword strategy, including negative keywords.
• Ad Copy Creation: Draft ad copy and ensure alignment with brand guidelines.
• Performance Monitoring & Analysis: Track campaign performance, report on KPIs and interpret data trends while providing actionable insights to internal team. Conduct quarterly account maintenance audits.
• Optimization Ownership: Take charge of ongoing campaign optimizations to improve ROAS.
• Budget Monitoring: Maintain daily budgets and flag overspend or inefficiencies.
• Budget Allocation: Distribute budgets effectively across campaigns for maximum ROI.
• Bid Adjustments: Execute simple bid changes based on team recommendations.
• Competitor Research: Gather competitor data to inform keyword or ad adjustments.
• Team Communication: Present performance reports and campaign updates to internal teams.

Qualifications

• A bachelor’s degree from an accredited four-year college or university in marketing, advertising, or another related field is preferred.
• A minimum of one (1) year of experience in Paid Search using Google Ads and Bing Ads is required. At least two (2) years of experience is preferred. 
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills
• Ability to clearly and effectively articulate thoughts and points
• Ability to learn new industries and new business types quickly
• Proficiency in MS Excel, PowerPoint, and Word

Compensation

Base salary plus annual bonus and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.

We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

We encourage you to take initiative in your health through gym membership reimbursements and incentive wellness programs.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match and free financial coaching/counseling. 

Equal Employment Opportunity

Direct Digital Holdings LLC is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.