Director, Product Marketing for Affinity

DIRECTV is seeking a Product Marketing Director. This strategic leader will manage and oversee affinity marketing by strategically developing marketing plans to meet and exceed company objectives, working cross-functionally to deliver the affinity go-to-market plan for seamless execution, and establishing and cultivating strong relationships with internal and external clients.

Here’s what you’ll do:

• Develop and execute strategic affinity marketing plans to achieve mutual business goals.
• Create and communicate affinity marketing goals and plans and ensure C-level executives are informed on the progress of those goals.
• Build and maintain long-lasting, strong relationships with internal and external partners and collaborate to better understand their business objectives and needs.
• Understand industry-specific trends and landscapes for both DIRECTV and affinity partners to inform the strategic marketing plans.
• Conduct competitive analysis to track and evaluate the positioning of affinity offers from key industry players, identifying trends, opportunities, and strategic shifts to inform brand positioning and campaign development.
• Effectively communicate audiences, value propositions, and marketing strategies through presentations and proposals.
• Collaborate with the digital team to develop and maintain analytics reports, providing insights into key performance metrics and identifying actionable levers to optimize campaigns and drive higher engagement and response rates.

What you’ll need to be successful:

• 5 – 7 years of experience with product marketing /management.
• Bachelor’s degree in Marketing, Advertising, Communications, or related discipline strongly preferred.
• Affinity marketing experience either at a brand or agency.
• Previous experience supervising direct reports or agencies is required.
• Results-driven, creative, versatile team player.
• Demonstrated capability in leading and managing multiple projects simultaneously and delivering against tight deadlines.
• Executive-level presentation and communication skills to be able to convey complex information in an easily understandable and convincing way.
• Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization.
• Strong attention to detail in a fast-paced, multi-task necessary environment.
• Comfortable leading in a cross-functional environment to ensure work gets done efficiently.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires a small amount of travel, approximately but not limited to, 10%.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $127,965 - $232,415

Low (N1): $127,965 - $191,995

Mid (N2): $134,700 - $202,100

High (N3): $148,170 - $222,310

Top (N4): $154,905 - $232,415

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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