What are the responsibilities and job description for the Direct Marketing Specialist position at Disabled American Veterans?
Department/Location:
615 – Fundraising/ National Headquarters
Job Title:
Direct Marketing Specialist
Reports to:
Direct Marketing Supervisor
Salary Grade:
Grade 12
Type of position:
Full-time
Minimum Hours: 40 hrs./Week
Exempt
Job Summary: The following statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
The Direct Marketing Specialist is responsible for the management of the daily operations and execution of DAV’s direct marketing fundraising program. This may include: Direct mail, digital, telemarketing, face-to-face and direct response television fundraising.
Essential Functions:
- Coordinate the daily planning, scheduling, and executing of direct marketing campaigns (including, but not limited to: appeals, acquisition, lapsed reactivation, monthly giving, and non-fundraising solicitiions)
- Evaluate statistical data relating to direct marketing programs for acquisition, retention, and reactivation of donors in order to further optimize program results
- Assist with the development of campaigns utilizing prior campaign results and final campaign performance review documents
- Work with external partners to develop, execute, approve and analyze Direct Marketing campaigns which may include, but not be limited to, overseeing and managing creative/package development, conducting list/audience analysis and selection, and maintaining list exchange balances
- Provide creative and list testing recommendations to further optimize the returns garnered from campaigns
- Review list rental and list acquisition contracts, invoices and statements of work
- Enter/maintain costs in campaign analysis spreadsheets, transfer of data into campaign workbook, and update the fundraising database
- Provide marketing assistance to the DAV Membership Department and Auxiliary, CST, and NSF for fundraising and membership appeals.
- Assist Direct Marketing Manager with additional marketing and fundraising programs as requested
- Involvement, as needed, in activity related to trade associations, consumer advocacy, postal, and government
agencies which impact DAV
Essential Skills and Experience:
- Three years of direct marketing experience with a non-profit organization or strategic partner
- A Bachelors Degree in Business Administration is preferred (along with 3 or more years of direct mail, telemarketing, or direct response television experience in a non-profit organization)
- Possess strong administration skills with the ability to communicate verbally and in writing in a clear and accurate manner
- Strong analytical skills are required with a working knowledge of statistical information/data
- The position requires marketing, creative experience, and a knowledge of direct mail
- Individuals should be detail oriented and possess the ability to handle multiple projects simultaneously
