Direct Marketing Specialist

Position Summary:

The Direct Marketing Specialist plays a critical role in driving DAV’s fundraising efforts through the strategic execution and management of direct marketing campaigns. This role supports the planning, coordination, and implementation of multi-channel fundraising initiatives—including direct mail, digital outreach, telemarketing, face-to-face engagement, and direct response television—focused on donor acquisition, retention, and reactivation.

This description outlines the general nature and level of work expected and is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required.

Key Responsibilities:

• Lead the day-to-day coordination, scheduling, and execution of direct marketing campaigns including donor appeals, acquisition, reactivation, monthly giving, and non-fundraising communications.
• Analyze campaign performance data to optimize donor acquisition, retention, and reactivation strategies.
• Collaborate on campaign development by incorporating insights from past performance reports and final campaign analyses.
• Partner with external agencies and vendors to plan, develop, and manage campaign components such as creative materials, audience segmentation, list strategy, and testing protocols.
• Recommend and evaluate creative and list testing strategies to continuously improve campaign ROI.
• Review and track contracts, invoices, and statements of work for list rentals and acquisitions.
• Maintain accurate campaign records by entering costs, updating spreadsheets, and supporting data transfers into the fundraising database.
• Provide marketing support to other DAV departments, including Membership, Auxiliary, CST, and NSF, for appeals and other initiatives.
• Assist the Direct Marketing Manager with broader marketing and fundraising projects as assigned.
• Stay informed and involved in relevant trade associations, postal regulations, and government matters affecting direct marketing activities.

Qualifications & Skills:

• Minimum of 3 years’ experience in direct marketing within a nonprofit organization or agency setting.
• Bachelor's degree in Business Administration or a related field preferred.
• Demonstrated success in direct mail, telemarketing, or direct response TV fundraising.
• Strong verbal and written communication skills, with a high level of accuracy and attention to detail.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Strong analytical mindset with experience interpreting statistical data and campaign results.
• Solid understanding of marketing principles, creative development, and direct response strategies.