Vice President of Experiences

GENERAL SUMMARY:

Responsible for the success of our Discover Green Bay Visitor Center by leading the execution of tourism advocacy, world-class service standards, robust fundraising, operational management, partner engagement, community education, strategic planning, and proactive programming. Oversees all aspects of visitor and community experiences when interacting with the Discover Green Bay Visitor Center. Provides inspirational leadership to a team of personnel in multiple areas including internal culture, visitor experiences, exhibits and education, special events, information technology, and visitor center operations.

RESPONSIBILITIES: ESSENTIAL JOB FUNCTIONS:

·        Executive Director of Experience Greater Green Bay responsible for strategic planning, goal execution, board relations, fundraising, and community relations. - Executive Director of Experience Greater Green Bay

·        Directly responsible for developing and meeting annual budget projections of the Experience Greater Green Bay organization and recommends the allocation of funding dollars annually based on industry trends, organizational data analytics, and return on investment. – Experience Greater Green Bay Financial Director

·        Continuously evolve the Visitor Center as a dynamic and engaging destination by curating fresh, interactive experiences that captivate guests and reflect the evolving character of Green Bay. Utilize storytelling, immersive displays, and innovative programming to create an inspiring gateway that encourages visitors to explore more, extend their stay, and contribute to the local economy. Regularly assess and refresh exhibits, technology, and engagement strategies to ensure the Visitor Center remains a relevant, must-visit centerpiece that showcases the best of the community. – Visitor Center Impact

·        Develop, lead, and foster community-focused programs, exhibits, and experiences that enhance engagement with both visitors and locals. Cultivate collaborations with internal teams and external organizations to create impactful programming that strengthens the Discover Green Bay Visitor Center’s role as a hub for connection and enrichment.– Programming

·        Drive creation and execution of experiences held at the Discover Green Bay Visitor Center and in the community aimed at bringing more visibility to Greater Green Bay as an expert in the community while creating connections and pride within the community. – Community Education

·        Oversee and execute Experience Greater Green Bay building operations including, but not limited to, contract negotiations, maintenance, safety compliance, information technology, and surveillance systems. – Building Operations

·        Strategic development of yearly business plan focused on building overnight visitation and growth of economic impact Discover Green Bay has on our community in coordination with all organizational divisions, focusing on the visitor experience and community education. –Business Plan

·        Responsible for outreach activities such as lectures, presentations, and workshops to promote the services offered by Discover Green Bay and implement marketing strategies to raise the profile of the Visitor Center in coordination with the marketing team. - Campaigning

·        Identify sources of funding from relevant organizations, trusts, legacies, foundations, and grants to leverage plan delivery and support community aspirations through maintenance of relationships with community partners, stakeholders, and donors. – Business Development

·        Plan and implement fundraising initiatives including donor cultivation events and crowdfunding campaigns. – Fundraising

·        Draft grant proposals and maintain supporting documents while managing grant reporting requirements and ensuring compliance conditions to support the initiatives and programs based on the funding requirements of the visitor center as well as Discover Green Bay and Experience Greater Green Bay. – Grant Writer

·        Manage the full lifecycle of Experience Greater Green Bay hospitality grants, including applications received, coordination of committees, compliance, and reporting as well as tracking budgets, revenue, and expenditures ensuring dollars awarded are in coordinated with the mission. – Grant Manager

·        Recruit, hire, train, and review staff and volunteers to provide world-class customer service, unbeatable community knowledge, and engaged visitor participation as well as deliver interpretive tours, demonstrations, and presentations that enhance visitor understanding and appreciation of both the organizations’ and community offerings. – Staff Supervisor

·        Develop and implement lucrative procedures for brochure distribution, admissions reporting, scheduling, retail operations, and all other administrative visitor services. – Operations Director

·        Ensure all elements of the visitor center culture and Experience Greater Green Bay organizational reputation is on brand. – Brand Ambassador

·        Collaborate with marketing, public relations, promotions, delivery; and quality of programs, products, and services offered by the Discover Green Bay Visitor Center in coordination with the mission of Discover Green Bay. – Quality Management

·        Supervise all visitor center functions and necessities including stocking, purchasing, equipment rentals, custodial services, grounds maintenance, and technology services.  – Maintenance

·        Lead, evaluate, coach, and schedule visitor center and mobile visitor center personnel, cultivating a work environment where employee engagement and collaboration is paramount. – Leadership

·        Analyze and present data in the tourism sector regarding target markets, attractions, events, and accommodations to make strong visitor experience recommendations. - Analytics

·        Maintain knowledge of the destination, top visitor markets, and our regional competitors while building relationships with the internal team and external key stakeholders. – Relationship Building

·        Attend numerous industry meetings and maintains memberships in industry organizations to further communication and partnerships which bring increased visitor economic impact to the region. – Conventions

·        Develop and maintain a strong working knowledge and positive relationship with all operating departments to establish a coordinated team effort with the highest level of integration. – Teamwork

·        Maintain knowledge of current innovations in the field and leads positive change in the organization based on new industry trends. – Innovation

·        Ensure that Diversity, Equity, and Inclusion is woven into the fabric of the organization’s strategic marketing plan and is considered in all decisions, marketing programs and advertising campaigns. – Diversity

·        Demonstrates the Company’s Values and Culture.

·        Performs other related CVB activities as assigned.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

·        Bachelor’s degree or equivalent professional experience in Hospitality Management, Business Administration, Communications, or related field required. 

·        Minimum five (5) years in customer service leadership with a proven track record of large-scale operations with a diverse workforce required.

·        Two (2) years in destination management, travel, tourism, hospitality, or related industry preferred, but not required. 

·        Proven senior leadership in successful community relations, event planning, or programming.

·        A superb communicator with a strong desire to share updates and educate both staff and stakeholders about the work being done in the experiences department and the value of tourism to our city.

·        A trustworthy, natural leader and team player that leads by example and loves to empower, inspire, and mentor others to help all rise and perform at their best.

·        Presentation skills. Ability to give persuasive and influential presentations which promote Greater Green Bay to small and large groups of change makers in the community.

·        Analytical skills necessary to complete annual department Business Plan and Annual Report as well as oversee compilation of monthly reports.

·        Excellent interpersonal skills needed to serve as liaison with area hotel/motel sales directors and general managers, meeting planners, association executives and local hospitality managers/owners.

·        An individual with a strong desire to continually learn about and implement new ideas and industry best practice.

·        An individual that is passionate about the travel and tourism industry as well as customer service who brings that enthusiasm and positive attitude to work every day.

·        High-performing, innovative individual who operations with exceptional collaboration.