What are the responsibilities and job description for the Senior Brand Manager position at Discovery Behavioral Health?
Job DescriptionThe Senior Brand Manager is tasked with leading and executing comprehensive marketing strategies across the eating disorder and substance use disorder portfolios. This role requires a strategic mindset to manage all aspects of marketing campaigns from conceptualization and planning through execution and analysis. The successful candidate will drive growth and enhance the reputation of our brands through effective digital, email, and integrated marketing campaigns.Essential Job FunctionsStrategic Campaign Management : Design and implement quarterly integrated, multichannel marketing campaigns to boost brand awareness, engagement, and customer acquisition.Utilize competitive analytics, market insights, and consumer trends to refine brand positioning, messaging, and creative outputs.Patient Acquisition and Conversion Optimization : Manage and optimize all aspects of digital marketing to meet and exceed budgetary goals.Develop and refine marketing automation strategies to engage leads throughout the patient journey, ensuring our brands remain top of mind.Conduct A / B testing on various campaign elements, manage Marketing Qualified Leads (MQLs), and oversee the seamless transition of leads to the admissions team.Monitor and report on email marketing performance, fostering a culture of continuous improvement and learning.Cross-Functional Leadership and Collaboration : Act as the primary liaison between divisional leadership and the marketing department, ensuring alignment and efficient communication.Guide call center operations with strategic insights on call handling processes to maximize patient conversion rates.Performance Analysis and Reporting : Regularly analyze the performance across various media channels, making data-driven decisions to optimize strategies and improve cost-per-acquisition (CPA).Prepare and present quarterly marketing business reviews that highlight key results, actionable insights, and recommendations for future marketing strategies.Project and Resource Management : Oversee the project management of website and landing page development, timely updates, and production of marketing collateral.Collaborate closely with other marketing team members to ensure all digital campaigns are optimized for search engines, content and social media.The role requires a dynamic, results-oriented marketing professional who excels in a fast-paced environment, capable of juggling multiple projects while strategically driving brand growth and market penetration.Core CompetenciesProficient in MS Office applications, which include Outlook, Word, Excel, and PowerPoint.Strong analytical skills. Able to navigate data across various channels and identify actionable insights.Ability to build and sustain trusting relationships with diverse individuals and groups.Actively offering assistance to team members when needed and celebrating team achievements collectively.Ability to establish and maintain cooperative relationships with community-based organizations, patients, families, vendors, and other resources to promote client services, care, education, and advocacy.#J-18808-Ljbffr
