What are the responsibilities and job description for the Product Marketing Manager position at Discovery Education?
We are looking for a highly skilled Product Marketing Manager - User Lifecycle to be responsible for driving adoption, retention, and loyalty of Discovery Education’s award-winning products. Grounded in deep understanding of our products and customers, you’ll design and implement product marketing strategies, programs, and tactics that have a measurable impact on key metrics around product usage and satisfaction. The ideal candidate will be a data-driven and results-oriented marketing practitioner who can work cross-functionally to help scale, execute, and maximize product value for our users.
In This Role You Will
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
In This Role You Will
- Build and apply a deep understanding of our target user audiences, with particular focus on teacher needs, behaviors, and preferences to define key messaging and effectively integrate into the user journey.
- Develop and test user segments based on demographics, behavior, and engagement and execute targeted product marketing strategies and tactics that resonate with each audience – leveraging research and insights to inform strategic decisions.
- Design and execute data-driven, integrated product marketing campaigns, experiments, and tactics across multiple channels, including email marketing, in-product messaging, and digital marketing. Focus on onboarding, activating, engaging, and retaining users throughout their lifecycle by simplifying experiences across interconnected products into clear, actionable journeys.
- Build engaging user-focused content that develops product awareness, education, usage and loyalty. Design user experience improvements and create resources that ensure implementation success for Implementation Leader audiences.
- Coordinate cross-functional projects and initiatives between Marketing, Product, Engineering, Research, Product Design, and Analytics teams, ensuring alignment with business objectives and customer needs.
- Analyze and report on performance and make data-driven decisions to optimize tactics and influence key product usage metrics. Share strategic priorities, plans, competitor activities, and best practices to drive effectiveness.
- Drive qualitative and quantitative research to identify new opportunities that improve the customer experience, drive growth, and overcome barriers to adoption.
- Use a variety of tools to ensure activities and playbooks are executed efficiently and effectively, and that customer data is accurate and up-to-date.
- Demonstrated success in developing and executing marketing campaigns and programs that drive user adoption and engagement.
- Strong understanding of marketing analytics and the ability to make data-driven decisions to improve campaign and program performance.
- Excellent communication skills and ability to collaborate effectively with cross-functional teams.
- Strong copywriting abilities and attention to detail.
- Self-starter with track record of successful program management and ability to prioritize and manage multiple projects effectively.
- Passion for education and a desire to make a positive impact in the lives of teachers and students.
- Bachelor's degree in marketing, business, or related field.
- 3 years of experience in marketing, preferably in the education technology industry.
- Expert level proficiency with Pendo, Zendesk, Highspot, Figma, Iterable, Navattic, Rise 360/Articulate, Wordpress, Elementor, Adobe Suite, Vidyard; experience with CMS, Jira, Asana, and Jasper AI preferred
- Legal right to work in the United States
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
- Career Development Ownership - Be the driver of your success!
- Continuing Education AND Tuition Reimbursement Programs
- Mentorship program and collaboration with veteran leaders
- Constant opportunities for cross-functional training and skill building
- Uncapped career growth
- Leave for life’s moments including 7 recognized holidays
- Take PTO without the vacation guilt
- Up to 12 weeks of Paid Parental Leave
- Annual Winter Holiday Break (typically the last week of December)
Inspired? We would love the opportunity to review your candidacy! Select the blue “Apply Now” button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
