What are the responsibilities and job description for the Senior Associate Brand Manager position at Dish?
Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.
Job Duties and Responsibilities
The DISH TV Brand Marketing team is accountable for driving the brand strategy, planning, messaging, and consistency across the marketing organization. A big component of brand marketing includes the planning and execution of integrated advertising campaigns and experience plans, which drive top-funnel awareness and consideration for the DISH brand. These campaigns are also used to create a strong brand halo that improves perception and ultimately drives new customer acquisition for lower funnel direct response tactics.
The DISH TV Sr Associate Brand Manager will lead brand strategy, planning, and execution of integrated brand campaigns and asset creation that will elevate the DISH brand with prospective customers. This includes partnership and facilitation with multiple stakeholders including internal partners and outside agency partners to ultimately achieve brand KPI goals. Responsibilities include :
- Lead 3-year brand planning, 1-year annual brand planning, communication plan, and strategic content pillar development through deployment across the marketing organization
- Act as main POC to creative agency partners. Manage and develop integrated creative big ideas, campaigns, and experience plans that translate across the entire consumer purchase funnel
- Lead SOW development process for Project-based and / or AOR creative agencies
- Lead development and maintenance of DISH TV Brand Guidelines, Messaging Fact Sheets, and / or Toolkits on a quarterly and annual basis
- Partner with Consumer Insights, Go-to-Market, and PMO teams for strategic marketing initiative testing, development, and deployment based on long-term marketing strategies and goals
- Lead weekly external and internal agency partner status meetings
- Lead marketing message & claims development for new products, services, and offers that ladder up to strategic marketing initiatives in partnership with the Consumer Insights team and internal agency
- Management of the brand marketing budget, which includes budget forecasting, tracking, accruals, and optimization for total brand marketing spend
- Lead development of Video Services Sports Strategies and sponsorships for both DISH & Sling brands
Skills, Experience and Requirements
Education and Experience :
Skills and Qualifications :
Visa sponsorship not available for this role
Salary Ranges
Compensation : $83,950.00 / Year - $119,900.00 / Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here : DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
Salary : $83,950 - $119,900
