What are the responsibilities and job description for the Strategic Insights Manager position at Disney Direct to Consumer?
Job Summary :
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what the Hulugan life is all about.
SUMMARY
Hulu’s Consumer Insights team is seeking a Strategic Insights Manager who will be an outstanding addition to the team. Reporting to the Sr. Manager, this new member will lead primary research initiatives around subscriber engagement and retention to inform Hulu’s marketing, product and corporate strategy. This role will work closely with other Insights Managers and Analysts in crafting research, analyzing and interpreting different types of data, and translating it into a clear and compelling narrative. The right person for this role is someone passionate about driving decision-making through the voice of the consumer and someone who is comfortable leading multiple sophisticated projects at once. The primary areas of responsibility for this role focus on Consumer Experience tracking programs.
WHAT YOU’LL DO
- Oversee ongoing tracking initiatives among the Hulu subscriber base, maintaining efficient processes, managing external vendors, and adapting studies and insights as needed to address evolving business while balancing need for trendability.
- Lead a wide variety of qualitative and quantitative research activities including collection and preparation of data as well as extraction and analysis of data from multiple sources to create summaries, tables, and report sections.
- Manage the end-to-end process of planning and executing qualitative and quantitative research studies (. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners.
- Develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story.
- Collaborate with internal stakeholders to understand key business questions and needs and coordinate with internal and external research partners to translate those into effective research programs.
WHAT TO BRING
NICE-TO-HAVES
The hiring range for this position in CA is $91,900.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and / or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and / or other benefits, dependent on the level and position offered.
Salary : $91,900 - $126,200
