Paid Social Media

Job Title: Social Media Manager

We are seeking a highly skilled Social Media Manager to join our in-house Trading Desk at Disney Parks, Experiences, and Products.

This role will report to the Manager, Paid Social Strategy and Activation, and will be responsible for executing our Parks & Resorts paid social media campaigns.

The ideal candidate will have extensive prior experience with paid social buying, campaign management, and data analysis.

Key Responsibilities:

• Implement and optimize paid social advertising campaigns across multiple platforms, including Meta, Twitter, TikTok, Pinterest, Snapchat, and LinkedIn.
• Ensure proper campaign setup to track performance accurately.
• Collaborate with the organic social team to promote key content through paid channels.
• Analyze account data to identify trends and opportunities for improvement.
• Manage daily campaign optimization efforts to achieve traffic, engagement, and conversion goals.
• Monitor budget levels and adjust as necessary.
• Utilize workflow systems to manage assignments and prioritize tasks based on urgency and importance.
• Develop strategy proposals for new campaigns or account structures.
• Manage bid rules and optimization efforts to drive account performance.
• Review regular reporting and provide insights to stakeholders.
• Execute and report on ad, landing page, and vendor beta testing initiatives.

Basic Qualifications:

• 2-4 years of experience executing paid social media advertising campaigns.
• Strong working knowledge of Meta Ads Manager, Twitter Ads, and Google Ads interfaces.
• Familiarity with major web analytics vendors such as Adobe Analytics or Google Analytics 360.
• Ability to work well with cross-functional teams and prioritize tasks.
• High proficiency with Microsoft Excel.

Education:

A four-year college degree or equivalent experience is required. A Marketing, Business, Social Media, Analytics, or Statistics degree/background is preferred.