Digital Media Buyer/Strategist, Paid Social and Search

*Please read requirements before applying*

*USA located applicants only. Hybrid role: New York City/remote*

Disruptive Digital is a boutique agency based in New York that specializes in serving online businesses in hyper growth mode, as well as more traditional businesses which have the desire to build out their direct to consumer/online sales offering.

Founded by a former long-time Facebook employee, they've taken the many learnings gained from partnering with the leading eCommerce businesses in the US and applied these to their agency clients to accelerate success with Facebook, Instagram and other paid social channels.

We’re looking for a creative and analytical full-time Digital Media Strategist & Buyer who has experience with Paid Social and Search and a passion for performance marketing to join our team in our NYC.

You will maintain day-to-day client communications with disruptor brands, create & manage ads using ad buying platforms like Meta and Google, and collaborate with our team to formulate strategic action plans for each client.

The ideal Digital Media Strategist & Buyer candidate is both creative and performance-driven, a team player who is also a proactive and independent thinker. Applicants should have an understanding of paid digital advertising or ecommerce marketing, and an aptitude for analyzing data and identifying performance trends.

As a part of our team, the Digital Media Strategist & Buyer will have the opportunity to gain firsthand experience leveraging performance analytics for long-term client growth, developing innovative content ideas for ads, and growing their skills in a fast-paced and exciting startup environment.

Job Responsibilities

• Manage paid social media and search ad budgets, making adjustments to ensure KPIs are hitting goals
• Create and traffic ads daily using Meta and Google's ad buying interface, with a strong attention to detail & ensuring client ads are without error
• Perform weekly/bi-weekly check-in calls with clients, reporting on specific initiatives or overall account performance
• Build recurring and ad hoc client reports and internal account analyses that are both performance & creative development-driven
• Brainstorm ad content with our creative strategy and editing team, drawing on client needs and input where possible
• Strategize, execute, and manage a variety of client Meta ad campaigns from: data recommendations to execution to analysis.
• Translate technical concepts into actionable, tactical and strategic action plans
• Familiarize yourself with client products & come up with promotional strategies
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Gather data on consumer, competitor, and market conditions.

Candidate Requirements

• BA/BS degree or equivalent media buying/advertising analyst experience
• Knowledge of Meta Ads Manager (Blueprint certified preferred a plus)
• Knowledge of Google Ads Manager (Blueprint certified preferred a plus)
• Experience in Performance marketing, media buying, lead generation, or other quantitative/data-driven fields
• Experience leading client account relationships
• Proven ability to maintain strong internal, external, and client relationships
• Strong attention to detail and time management skills including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities.
• Strong, professional verbal and written communication
• Strong analytical track record
• Proactive, organized, and able to work well individually and in a team environment (self-starter who thrives in a startup environment)
• Strong knowledge of performance marketing and KPIs vital to e-commerce such as ROAS, CAC/CPA, Conversion Rate, AOV, etc. (preferred)
• Understanding of the online advertising industry and social media (preferred)
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables (preferred)
• Experience working on Marketing Decks (preferred)
• Capable of navigating Google Analytics, Shopify, or other platforms. (preferred)
• Experience managing monthly media budgets of $50,000 or higher. (preferred)

Disruptive Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.'
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Work Location:

• Hybrid role - New York City
• You must be willing to come to the office 3 days per week.

Compensation:

• Base compensation starts from $80,000 and can be higher based on experience

Job Type: Full-time

Pay: From $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental Pay:

• Bonus opportunities
• Commission pay
• Quarterly bonus
• Yearly bonus

Application Question(s):

• Why are you interested in this role and our company? (leaving this blank will lead to automatic rejection)
• LinkedIn Profile URL
• What's the largest Meta ads budget you've managed on a monthly basis? (leaving this blank will lead to automatic rejection)

Education:

• High school or equivalent (Required)

Experience:

• Google Ad Buying: 1 year (Required)
• Facebook Media Buying: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• New York, NY 10011 (Required)

Ability to Relocate:

• New York, NY 10011: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10011

Salary : $80,000