What are the responsibilities and job description for the Email Marketing Program Manager position at Diverse Lynx?
CRM Functional Marketing Processes; Program Manager
Roles & Responsibilities :
- co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.
- Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.
- bility to perform and support all marketing campaign efforts including segmentation, HTML production / testing and quality assurance of all outbound campaigns across email.
- Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
- Track ongoing progress of projects and deliver timely updates to clients.
- Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
- Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
- Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
- Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
- Leverage campaign management best practices to optimize campaign performance, including techniques like A / B or multivariate testing, personalization, and segmentation
Technical / Functional Skills :
Qualifications :
Note : Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence, and performance of the essential functions of their positions. We promote and support a diverse workforce at all levels in the company. This is not an unsolicited mail and if it is not intended for you or you are not interested in receiving our e-mails, you can unsubscribe. We are sorry for any inconvenience
