What are the responsibilities and job description for the Demand Generation Digital Marketing Specialist position at DivIHN Integration Inc?
Job Description
Job Description
For further inquiries regarding the following opportunity, please contact one of our Talent Specialists
Dipankar | 224-507-1264
Nagarajan | 630-847-0953
Title : Demand Generation Digital Marketing Specialist
Location : Charlotte, NC
Duration : 12 Months
Hybrid should be local to Charlotte or surrounding area
Job Purpose
The Demand Generation Digital Marketing Specialist will support the Digital Demand Generation team in building compelling, digital stories via email and social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans.
Key Responsibilities
Digital Project Management : Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team.
Email Marketing : Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce.
Digital Advertising (search, display, paid social media) : Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads.
Reporting & Accountability : Analyze and report on key metrics. Optimize digital campaigns based on findings.
Special Projects : Will be asked to contribute to and support additional strategic marketing initiatives as they evolve.
Minimum Requirements (Must : Education, Total Years of Experience Knowledge, Skills & Abilities)
Bachelor's Degree in Marketing, Communications, Business or related field with 3-5 years of experience in Digital Marketing.
Experience within Email and Social Media management platforms (Marketo, Sprinklr or similar databases).
Ability to write and develop messaging for different audiences, ensuring a 'customer first' approach.
Experience with telling a story using words, images, and / or video and an understanding of how to create content that draws an audience.
Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it.
Ability to repurpose content and create real-time (immediate) digital messages.
A willingness to embrace change and to adapt strategies on the fly.
Very strong editor and proofreader with exceptional organizational skills.
Strong communication skills.
Desired / Preferred Skill
Knowledge of Marketo or similar marketing automation platform
Knowledge of Sprinklr or similar social media management platform
Knowledge of WorkFront or similar project management platform
Knowledge of web development principles and web technologies, including HTML, CSS, JavaScript, and AEM
Understanding of database management
Solid collaborator
Passionate technologist
About us :
DivIHN , the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.
DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.
