What are the responsibilities and job description for the Demand Generation Digital Marketing Specialist position at TalentBurst, Inc.?
Job Title : Demand Generation Digital Marketing Specialist
Location : Charlotte, NC (Hybrid)
Duration : 12 Months
Job Description :
The Demand Generation Digital Marketing Specialist will support the Digital Demand Generation team in building compelling, digital stories via email and social media campaigns. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans.
Key Responsibilities
- Digital Project Management : Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team.
- Email Marketing : Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce.
- Digital Advertising (search, display, paid social media) : Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads.
- Reporting & Accountability : Analyze and report on key metrics. Optimize digital campaigns based on findings.
- Special Projects : Will be asked to contribute to and support additional strategic marketing initiatives as they evolve.
Minimum Requirements (Must : Education, Total Years of Experience – Knowledge, Skills & Abilities)
Desired / Preferred Skill
