What are the responsibilities and job description for the Demand Generation Digital Marketing Specialist position at Integrated Resources, Inc.?
Title : Demand Generation Digital Marketing Specialist
Location : Charlotte, NC 28216
Contract : 1 Year (Possible of extension)
Shift : 1st Shift
Hybrid - should be local to Charlotte or surrounding area
Job Purpose :
The Demand Generation Digital Marketing Specialist will support the Digital Demand Generation team in building compelling, digital stories via email and social media campaigns.
They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans.
Key Responsibilities :
Digital Project Management : Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team.
Email Marketing : Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce.
Digital Advertising (search, display, paid social media) : Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads.
Reporting & Accountability : Analyze and report on key metrics. Optimize digital campaigns based on findings.
Special Projects : Will be asked to contribute to and support additional strategic marketing initiatives as they evolve.
Minimum Requirements (Must : Education, Total Years of Experience - Knowledge, Skills & Abilities)
Bachelor's degree in marketing, Communications, Business or related field with 3-5 years of experience in Digital Marketing.
Experience within Email and Social Media management platforms (Marketo, Sprinklr - or similar databases).
Ability to write and develop messaging for different audiences, ensuring a 'customer first' approach.
Experience with telling a story using words, images, and / or video and an understanding of how to create content that draws an audience.
Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it.
Ability to repurpose content and create real-time (immediate) digital messages.
A willingness to embrace change and to adapt strategies on the fly.
Very strong editor and proofreader with exceptional organizational skills.
Strong communication skills.
Desired / Preferred Skill :
Knowledge of Marketo or similar marketing automation platform
Knowledge of Sprinklr or similar social media management platform
Knowledge of WorkFront or similar project management platform
Knowledge of web development principles and web technologies, including HTML, CSS, JavaScript, and AEM
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